Month: April 2015

Happy 100th Birthday to Coca-Cola Bottle

Coca-Cola contour bottle is 100 years young!

The Coca-Cola Company celebrates this year,100 years of its iconic contour bottle, with a host of different activities aimed at paying tribute to what is perhaps the most recognized packaging of any product or brand globally. The bottle was created in 1915 by The Root Glass Company of Terre Haute, Indiana after Coca-Cola released a brief to ‘design a bottle so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on ground’.

Happy 100th Birthday Coca-Cola Bottle- Happy Birthday from Coke Pakistan on Vimeo.

Launched in 1916 as a six and a half ounce refillable glass contour bottle, the bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for the Company’s business even today, a hundred years later. Prior to its creation, Coca-Cola bottlers had used straight-sided bottles in a variety of shapes, sizes and colors. However, as the popularity of Coca-Cola increased, so did the number of imitators. To address the problem and fend off a host of impersonating brands, the Company and its bottling partners issued a creative challenge to a handful of U.S. glass companies: to develop a distinctive bottle design. The bottle was patented on November 16, 1915 and has since inspired a century’s worth of signature moments in film, social history, design and fine arts.

Happy 100th Birthday Coca-Cola Bottle- Love at First Taste from Coke Pakistan on Vimeo.

Speaking about the unique contour bottle, General Manager of The Coca-Cola Export Corporation, Pakistan, Rizwan U. Khan stated: “It’s not just about logotypes and packaging; Coca-Cola has infused, enhanced, even defined culture almost since its inception in 1886—everyone from Elvis Presley, Marilyn Monroe and Jimi Hendrix to Jesse Owens, Gladys Night, Clint Eastwood, Frank Sinatra and Steve McQueen have been captured enjoying a Coca-Cola from that iconic, contoured glass bottle. Even Madam Noor Jehan, used the term ‘Coca-Cola’ for her hit song entitled ‘Zalima Coca-Cola Pila Dey’. Today, the brand’s universal appeal has established Coca-Cola as a worldwide symbol for shared moments of joy and refreshment.”

 

Coke 100 Years

Coke 100 Years

The contour bottle design became so popular, so familiar and instantly recognizable, that in 1949, just 33 years later after its launch, a study showed that only less than one percent of Americans could not identify the Coca-Cola bottle by shape alone. And in April 12, 1961, the U.S. Patent Office declared the bottle’s “distinctive contour shape” to be so quintessential, so unmistakable, that the form itself was awarded trademark status.

The bottle was launched in Pakistan in 1953.

Happy 100th Birthday Coca-Cola Bottle- Tastes best at 3° from Coke Pakistan on Vimeo.

About The Coca-Cola Company

TheCoca-ColaCompany(NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and stillbrands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.

100 Years Cold

100 Years Cold

For more information, visit Coca-Cola Journey at www.coca-colacompany.com

Follow us on Twitter at twitter.com/CocaColaCo

Visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com

Find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

#RIOFunCarnival – lots of fun, rides and competitions

Press Release

Peek Freans RIO Carnival promotes edutainment

Peek Freans RIO, Pakistan’s leading cream biscuit brand organized a fun carnival for children at a local amusement park, which sought to promote learning with entertainment among children. Held as a celebration for the winners of a recent competition that the Brand had held, the event included several activities which encouraged the participating children and their parents to have fun while exercising their physical and cognitive skills and building group interaction.

Peek Freans RIO

Peek Freans RIO

Well-known and popular artist Khalid Malik conducted the main part of the event and regaled the young audience with his stories, songs, humor and quick quizzes, all with a high level of interactivity. Upon arrival the children were greeted by a Tall Man and entertained by jugglers, while a face-painting stand also drew a rush. In between the various activities, sessions were held to give away the prizes to the competition winners. At the end the audience was treated to a magic show and refreshments, following which the children were given tickets to enjoy various rides at the amusement park.

Khalid Malik with children

Khalid Malik with children

A Surprise gift

A Surprise gift

A juggler entertaining the crowd

A juggler entertaining the crowd

Speaking on the occasion, Zulfiqar Ali Ansari, Head of Marketing at English Biscuit Manufacturers (Pvt.) Ltd. (EBM), the makers of Peek Freans RIO, stated, “When you think of Peek Freans RIO, you think of the fun-filled and flavorful experience it provides, especially for children, as they are the main target consumers of this product. We at EBM strongly believe that an essential part of growing up is to have an active lifestyle, and our event is aimed to bring home this message in a fun way.”

The competition run earlier by the brand required people to text unique codes printed on Peek Freans RIO packs to a designated number, followed by sharing their details. The audience was engaged throughout the length of the activity with interactive activities such as playing quizzes, sharing jokes, stories, etc. The campaign resulted in really successful engagement and more than 400,000 entries were generated. Over one hundred winners were then selected through a carefully fashioned metric ensuring a fair distribution of prizes. Prizes such as X-boxes, play stations, bicycles, toys, stationery sets and branded gift hampers were given.

Peek Freans RIO, launched in 1995, has taken the market by storm and become the number one selling cream biscuit brand within the entire biscuit industry. From a single flavor, the brand has grown to include several unique variants including Strawberry Vanilla, Chocolate Vanilla and Chocolate, which are loved by children across the country.

English Biscuit Manufacturers (Private) Limited, the maker of Peek Freans biscuits, has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM is the first biscuit company in Pakistan to have achieved ISO 14001, ISO 9001 and HACCP certifications. The Peek Freans brand also enjoys the internationally acclaimed Superbrands status.

Interwood launches new line of Signature Kitchens and Wardrobes

Interwood Mobel, Pakistan’s leading furniture brand, has launched their line of Signature Kitchens designed by acclaimed Italian architect Alfredio Zengiaro along with a new range of Smart Workstations and Wardrobe sat their flagship store in Karachi today.

“We are so excited about the launch of our new collections today and delighted that Interwood has been able to bring these global furnishing concepts to Pakistan, at affordable prices.”Said Mr. Omar Farooq, CEO, Interwood.

The designer of the new kitchen range, Alfredo Zengiaro is a well-known name in the field of kitchen planning and home furniture design and is globally acclaimed for his design abilities and aesthetic sense. Combined with Interwood’s modern production facility and legacy of best quality finishing, the union between the architect and the company has brought out the best in terms of the design and manufacturing, reflected in the Signature Kitchens.

Signature Kitchen Style

Signature Kitchen Style 1

Signature Kitchen Style

Signature Kitchen Style 2

Interwood offers 15 different kitchen models to suit every style and purpose. Each kitchen can also be customized to the suit the requirements and needs of the owner.

Signature Kitchen Style 3

Signature Kitchen Style 3

The Smart Workstation range by Interwood has been designed for small office spaces and this beautifully finished, contemporary range is available in a variety of colors, ideal for small and medium sized offices across Pakistan.

Interwood also introduces Raumplus, a wardrobe system designed by a German company by the same name, perfect for the walk-in closet, built-in closet and corners.

Raumplus - A Wardrobe System

Raumplus – A Wardrobe System

Raumplus - A Wardrobe System

Raumplus – A Wardrobe System

“Interwood is consistently developing new products to offer to our customers across Pakistan, hoping to make their life at home and work much simpler and hassle free.” Farooq further added.

Interwood Signature Kitchen and Smart Workstations range is now available in Interwood stores across Pakistan.

We need more Action in Karachi

On 18th April for the first time I went to the ‘Dew Action Event’ thanks to Kashif who give me free passes for the event. We reached at the Moin Khan Academy at 5pm and asked at Gate 2 If we can go in and they said come after an hour. As they’ve mentioned on the passes that the gates will be closed at 6pm we thought it will be good to go early at the event but in a public event like this you can expect anything, so we went to The Place’s Food Court.

Gates will close at 6pm as mentioned in the pass

Gates will close at 6pm as mentioned in the pass

After an hour we checked through the windows and there was a huge line in front of the Gate 2 and lots of them are going through the other gate. They only let couples and families through Gate 2 and stags were going to the Gate 3. They divided families and stags just to avoid chaos. There was a huge crowd walking with us towards Gate 3 where they checked every person through security gates, their bags and their NICs. And when we went inside already lots of people were standing inside the ground of Moin Khan Academy and the families were sitting on stairs of the stadium. In between there was a ramp for the bike stunts.

Fredrik Berggren with Nick De Wit

Fredrik Berggren with Nick De Wit

The show starts at 7:30pm with an introduction of the International FMX riders who came from different countries. Nick De Wit has been to 34 different countries and he is South Africa’s No.1 Fmx Rider from 2002 to 2009. Fredrik Berggren aka FrogFmx is from Sweden who he also performed in many countries. The last one was Dallan Goldman who was from Johannesburg and the youngest of them all. Then they started with some crazy FMX Stunts including Whip, Cliff hanger, Back flip, and many more. I was so amazed to see those stunts. There is a short video I shot where Dallan Goldman doing a cliff hanger stunt. You can hear how loud was the crowd at the event.

Cliffhanger stunt by FMX Rider at the Dew Action Event from farmansha on Vimeo.

After that there was a break where Gumby showed his magic on the drums.

Gumby at the drums

Gumby at the drums

Then they introduced us to the Dew Crew including Hamza Ali Khan (an actor) , Khitab Khan who has been to around the world on his bike and Moin Khan who has been to San Francisco on his bike.

Hamza Ali Khan at Dew Action Event

Hamza Ali Khan at Dew Action Event

After that the Dew Action began again with more insane FMX Stunts where all three riders where doing different stunts at the same time with some individual stunts. Here is another short video where Nick De Wit is doing a The Double Grab Stunt.

The Double Grab FMX stunt by Nick De Wit at the Dew Action Event from farmansha on Vimeo.

The show ended at 9:45pm then there was a concert by JOSH which I skipped cos I was getting late. With this ‘Mountain Dew Action Event’ they proved that there is no security issues in Karachi or in Pakistan and International Athletes can come and perform without any hassle. And we really need more Action in Karachi as we had very few events like this. If they were managed by much experienced people.

Yes! There was some mismanagement at the Gate 2 as lots of people were trying to get in at 8pm. To avoid this they closed the doors and only let ladies in while their other family members were standing outside and yelling. They asked to the crowd that if they want to go inside please go to the Gate 3 but they all want to go through the Gate 2 as their family members were inside. In the stags area people were throwing Mountain Dew bottles in the air few people got hit too. BullsEye distributed 100s of free passes to the different people and then they giveaway them for free to others and some of them were sold too.  So this was expected.

 

 

 

 

 

Mortein’s #StopTheCount Campaign

Mortein Pakistan recently came up with the campaign #StopTheCount to fight Malaria in Pakistan. According to UNICEF, every minute a child dies from dengue and malaria.  All you have to do is take a selfie with a street kid and for each selfie shared Mortein will distribute a repellent to a kid.

Here are some tips to avoid Mosquito bite:

  1. Wear loose, long-sleeved shirts and long pants when outdoors to prevent dengue and malaria.
  2. Sleep with a mosquito net over your bed to prevent dengue and malaria.
  3. Apply insect repellent on exposed skin and clothing when you go outdoors.
  4. Stay away from any bodies of stagnant water, whether they’re small puddles or vast swamps, to reduce your risk of encountering mosquitoes.
  5. Don’t let water stand near your home or campsite.

Let us join hands, spread the word and help make Pakistan dengue and malaria free to save children from dying.

StoptheCount

Mortein Pakistan Facebook page: https://www.facebook.com/MorteinPakistan.

 

Masarrat Misbah launches Pakistan’s first Halal Certified Makeup

Masarrat Misbah, an entrepreneur, a philanthropist and one of the pioneers of the hair and beauty industry of Pakistan with the Depilex Group which hosts Pakistan’s largest chain of salons, Depilex Beauty Clinic and Institute, today announces the launch of her makeup line Masarrat Misbah Makeup- MM Makeup.

MM Makeup is the first Halal Certified Makeup brand to launching Pakistan, not using any haram animal substances or intoxicants in the entire product range.

MMMakeuphas become a reality after two years of research, primarily focused on a color range best adapted for the Asian skin tone, climate and complexion, with an emphasis on textures, colors, pigments and most importantly formulations.” explains Masarrat Misbah.

When asked about why she chose to create her own line of makeup, she responded, “It’s time that the beauty of a Pakistani woman be acknowledged for what it truly is and for her to know that when she applies my makeup, it was made especially for her”

Misbah’s journey started more than three decades ago when her passion for beauty and grooming led her to establishing Depilex, which has today grown to become a beauty empire. She is the force behind the country’s leading hair and beauty brands; the Depilex Beauty Clinic, Depilex Institute, The Lounge by Depilex Men, Depilex Live, Depilex Health Center, Santé the Salon, Depilex Smile Again Foundationand most recently the Depilex College of Cosmetology, under the ever growing umbrella of the Depilex Group of Companies.

Masarrat Makeup available nationwide and online from the brand’s e-store.

Pakistani Short Film invited to participate at 2015 Cannes Film Festival

Baat Cheet Poster

Baat Cheet Poster

Pakistani short film ‘Baat Cheet’ has been invited to participate in the Short Film Corner at the 2015 Cannes Film Festival. The short film was written, produced and directed by Rayika Choudri and stars Sarwat Gilani and Joshinder Chaggar in the leading roles.

Due to represent the film at the festival is Choudri herself and the film’s assistant director, MishaRezvi, an Emmy-winning documentary filmmaker.

Baat Cheet has also won three gold awards at the Documentary & Short International Movie Awards 2015 (Indonesia) in directing, newcomer and international short film categories.

The 68th annual Cannes Film Festival is scheduled to be held from 13 to 24 May 2015 in France.