Month: May 2015

Peek Freans Gluco inspires children through ‘3 Bahadur’ animated film

Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), has partnered with Waadi Animation to launch Pakistan’s first ever full-length animated film, 3 Bahadur, to inspire children of this nation and give them hope of a better future. The launch of the film has been eagerly awaited for weeks across Pakistan.

In today’s times, children of this country who are 55 percent of the population, have to be sensitized that they can be positive catalysts of society by exploring their talents and innate abilities. The movie through its three main characters sends out a very strong message that every child is a superhero and with their iron will and power of determination, they can shape a better tomorrow for Pakistan .

Ali Zafar with the Characters

Ali Zafar with the Characters

Speaking about this initiative, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “As a key partner and the lead sponsor, Peek Freans Gluco, congratulates Sharmeen Obaid Chinoy on successfully completing this venture. 3 Bahadur is not only entertaining but also highly inspiring for children;it is perfect edutainment for children this summer and we are very proud to be partnering in this project.”

Sharmeen Obaid Chinoy with Mehreen Syed

Sharmeen Obaid Chinoy with Mehreen Syed

3-Bahadur is a 3D animated film, which follows the adventures of three friends who set out on an epic journey to save their town from the evils that plague it. Equipped with courage and super powers, Amna, Saadi and Kamil (the main characters of the film) battle against the odds to restore peace and harmony in their once thriving neighborhood.

English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has made significant contributions in areas as diverse as health, education, community welfare, and sports related causes.

Launch of the 2nd Sacha’s Bakery Outlet

On Sunday 23rd May, 2015 Sacha’s Bakery opened their 2nd outlet at Chapel Ocean, Near Chase Up, Sea View, Block: 4 Clifton. The inauguration was done by the famous TV Actress  Madiha Rizvi.

Madiha Rizvi at the inauguration

Madiha Rizvi at the inauguration of the Sacha’s Bakery

Madiha Rizvi talking to the media

Madiha Rizvi talking to the media

Sacha’s has been there since 1979 but recently Sajid Katiya and his team re-launched it. Blueberry Cake, Black Forest Cake and Chocolate Fudge Cake are their specialties.

Sacha's Cake

Sacha’s Cake

Sacha's Cake

Sacha’s Cake

Sacha’s offer different variety of customize cakes too, that can be made according to the customers preferences. They offered us double chocolate and red velvet cupcakes which were perfectly soft and fluffy. Then I tasted brownies which were soft and not too sweet.

Double Chocolate & Redvelet Cupcakes

Double Chocolate & Red Velvet Cupcakes

In all these years the best thing about Sacha’s Bakery that they haven’t lost their tradition of cakes. They still have the same taste. But with time they introduced some new flavors and designs in cakes. My favorite cake from Sacha’s was Chocolate Fudge Cake.

All photos were clicked by me and can be found here

Icon Karachi – Trunk Show

ICON Karachi is a clothing brand founded by model, actor and DJ Hira Tareen in 2014. As the Creative Director of ICON Karachi, she introduced the latest pieces in her collection by holding a trunk show at her studio, on the 9th and 10th of May 2015. With ICON already having become a fast favorite with fashionistas on the red carpet and off, the trunk show was well attended by Karachi’s fashion industry elite.

 

Hira Tareen

Hira Tareen

ICON Karachi caters to a care-free, practical and modern aesthetic. The brand combines global trends and cuts with fabrics that are more suited to the local climate. ICON is the casual, ready-to-wear line which offers cotton and linen tunics, shirts, blouses, trousers, jumpsuits and dresses, all at a very affordable price point of Rs 2500 – 8000. ICON Luxe is the upscale, bespoke line, featuring raw silk skirts, silk shirt dresses, sheer lace and tulle crop tops, and embellished statement pieces. It gives more of a customized approach in terms of design, starting at RS 7750 up to 25,000. With the attention to detail, and precise tailoring, ICON Karachi pieces make an effortless statement.

Zhalay Sarhadi at ICON

Zhalay Sarhadi at ICON

 

 

‘The ICON woman is practical, educated, strong and sophisticated. She defines her own style; she doesn’t need to break her bank to feel fabulous’- Hira Tareen

Hira Tareen and Anoushey Ashraf

Hira Tareen and Anoushey Ashraf

Peek Freans Gluco launches 3 Bahadur Limited Edition Packaging

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Pakistan’s leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt.) Limited (EBM), has launched a special edition packaging for its brand, Peek Freans Gluco, adapting the theme of ‘3-Bahadur’, Pakistan’s first-ever feature length animated film.

You can win 3 Bahadur Tickets

You can win 3 Bahadur Tickets

The movie projects its three main characters as Superheroes and the same is evidently highlighted in the Brand’s limited edition packaging. Peek Freans Gluco, as a major partner of this movie, has always promoted the concept of edutainment stressing upon the development of cognitive and physical skills through a combination of education and entertainment. Besides the theme based packaging, the Brand has also introduced engaging activities for children through their digital platforms.

Sharmeen Obaid Chinoy at the event

Sharmeen Obaid Chinoy at the event

On this occasion, Zulfiqar Ali Ansari, Head of Marketing at EBM said, “We are excited to be a part of Pakistan’s first ever, local animated movie. The movie builds on a thought that children are superheroes each with a unique capability through which they can positively impact the society and each child has the ability to make a difference in their individual capacity. This goes along with Peek Freans Gluco’s philosophy of energizing children through nutritious brands that help them achieve their goals.”

3 Bahadur – Meet Our Heroes from Waadi Animations on Vimeo.

In a press conference to be held at a local restaurant in Lahore, the movie’s official song will be launched which has been sung by the vivacious singer, Shiraz Uppal who gained international acclaim for his melodious tracks like ‘Tera Te Mera’ and ‘Roya Re’. Uppal’s affiliation with the movie is a value addition, given his soft vocals and charismatic personality as far as the audience of ‘3-Bahadur’ is concerned. The release date is announced for May 22, 2015.

3 Bahadur Team

3 Bahadur Team

English Biscuit Manufacturers (Pvt.) Limited was established in 1967 as the first manufacturer of wholesome, hygienic packaged biscuits in Pakistan. For over 45 years, EBM has been a symbol of trust and confidence for consumers, making it the leading biscuit manufacturer of Pakistan. EBM has an extremely diverse corporate social responsibility (CSR) portfolio, driven by a commitment to improving lives. With one of the largest CSR budgets amongst national and multi-national companies, EBM has made significant contributions in areas as diverse as health, education, community welfare, and sports related causes.

3 Bahadur Comics

3 Bahadur Comics

Raunaqein song of 3 Bahadur: https://vimeo.com/127589508

The story: https://vimeo.com/127347321

 

Dolmen Mall Karachi to Celebrate Mother’s Day

Dolmen Mall, one of the largest shopping destinations in Pakistan, will be welcoming Mother’s Day this year by putting together a special 3-day celebration for the MOMs – giving them ample opportunity to bond and spend quality moments with their loved ones.

Mother’s Day Moments at Dolmen Mall, is a 3-day celebration that takes place from May 8-10, 2015, and provides moms with a much-needed opportunity to treat themselves to some quality time out and celebrate motherhood through a fun, fashionable shopping experience with their loved ones.

At the Mother’s Day Moments at Dolmen Mall, a special DJ dedication booth, photo booth, chocolate kiosks and numerous other exciting activities and offers at the outlets all across the Mall have been put together, especially targeted to creating those extra special memories for the Moms to cherish.

“Dolmen Mall has a longstanding tradition of hosting unique events that provide entertaining activities and leisurely timeout to our visitors from all across Karachi,”Mr. Adnan Maqbool, General Manager Marketing for Dolmen Malls said, “Mother’s Day at Dolmen Mall is about having a memorable experience with your mother – and spend some quality time with her shopping, dining out and generally creating those special moments one cherishes forever.”

Mother’s Day Moments is being held at Dolmen Mall Clifton in Karachi.