Month: June 2015

Gulabo Eid Collection 2015 now available nationwide

Gulabo, the clothing and accessories retail brand by Maheen Khan, today launched the Gulabo Eid Collection in 9 festive designs across Pakistan.

The Gulabo Eid Collection features two distinct lines keeping in mind the woman and the girl who loves to make a statement.‘Desi beauty’, an ode to the kurta, the shalwar and the pajama,and ‘Lace’ a trendy collection of current silhouettes that works for all ages.

Keeping the summer heat in mind, the collection mainly comprises cotton and cotton/silk blends.

Defining her brand philosophy, Maheen Khan said,  “At Gulabo, we adapt to our customer’s needs, but maintain a cosmopolitan, and contemporary touch.”

The new collection is now available from the brand’s flagship store at Dolmen Mall Clifton, Karachi and from the Gulabo e-store across Pakistan.

Photoshoot credits: 

Model:  Areeba Habib [@imareebahabib]

Hair & Makeup:  Sabs Salon & Spa [@sabsthesalon]

Photographer:  Nadir Toosy [@nadirtoosy]

Location:  Fujiyama, Avari Towers, Karachi & Maheen Khan’s residence.

For more information, visit:


TPL Trakker collaborates with PTCL

TPL Trakker has collaborated with Pakistan Telecommunication Company Limited (PTCL), the largest ICT services provider in Pakistan, for their recently launched Pakistan’s first 4G LTE tablet ‘CharJi EVO Tab’ by providing customers Sygic maps and Trakker NAV as a compulsory built in application on the device.

With over 20,000,000 downloads worldwide, Sygic is the most popular offline GPS navigation application. High quality TPL Trakker maps are stored on the phone or tablet, and can be accessed without any internet connection, together with a robust set of navigation features.

The user-friendly Sygic maps and Trakker NAV will assist ‘CharJi EVO Tab’ users in finding out addresses and interesting locations and also provide turn-by-turn voice guided navigation all across Pakistan, 3D Cities & landscape for easy orientation, Road Incident Sharing with other drivers, SOS/help to find assistance nearby and customizable spoken warnings and navigation screen for the user.

Charji Tab Back Side

Charji Tab Back Side

Mr. Ali Kirmani, COO TPL Trakker, said, “TPL Trakker is consistently striving to build public and private sector partnerships, opening up a new world of opportunities, value and convenience that enrich the lives of people across Pakistan – this collaboration with PTCL for their recently launched CharJi EVO Tablet is just another way of extending the same core idea.”

The sleek and powerful Dual-SIM CharJi EVO Tablet offers great value for money by providing fast LTE speed upto 36 Mbps and also enables customers to enjoy voice connectivity through any GSM SIM just like a mobile phone, with pre-installed Sygic maps and Trakker NAV.

Acclaimed designer Sanam Chaudhri launches Eid Collection

[Karachi: 26 June, 2015]: After the critical and commercial success of her collection Zingara, showcased at Telenor Fashion Pakistan Week Spring-Summer 2015, the acclaimed designer and Chairperson of the Fashion Pakistan Council, SanamChaudhri, is set to launch the Zingara Eid Capsule Collection.


Speaking about the label’s Eid collection, Sanam Chaudhri said, “After the success of Zingara at TFPW2015, we decided to launch a capsule extension of the same collection for Eid. It is important to create a collection of fashionable Eid-wear, which is comfortable in the heat and chic for the festive occasion. With the Zingara Eid Capsule collection, we have used a soulful palette of pinks, beiges, sky blue and white offering the right mix of practicality and elegance.”

The Zingara Eid Capsule collection has been designed in cotton voil, chikan, pure silk and net. Charming floral motifs decorate chikan and cutwork templates accompanied by Sanam Chaudhri’s signature embroidery. The collection includes layered asymmetrical tunics and blouses with both wide-leg and cigarette pants. From tunics to cropped tops, each ensemble is a separate statement of dare and delight.

Sanam Chaudhri’s Zingara Eid Capsule collection will be available at Ensemble Dubai from June 25thand Ensemble Karachi on July 4th– as well as Labels, L’atelier and Fashion Pakistan Lounge in Karachi and Lahore.

Image credits:

Models: Sabeen Butt & Areeba Habib

Photographer: Nadir Toosy

Hair & Makeup: NPRO

Jewellery: Shehrezad

For more information, visit:

The unforgettable Ramadan of 2015

I am born and raised in Karachi but I haven’t seen anything like this before in my city. Before Ramadan there was a massive shortage of water supply in different parts of Karachi followed by massive power failures by KElectric. KE blamed the Sui Southern Gas Company for the problem saying that the latter was not supplying gas to its units with the pressure required and also had not paid its arrears. The power utility also said the unusual hot weather in the city had significantly increased the power demand, causing its feeders to trip.

Ramadan started on 19th June and still people of Karachi are suffering from shortage of water supply and unscheduled load shedding by KElectric. On 21st June (Saturday) temperature hits a high of a scorching 44.8 degrees Celsius, just short of an all-time high in the city of 47 degrees Celsius in June 1979. Many people died due to Heat Strokes. Provincial government had imposed a state of emergency at all hospitals, cancelled leave for doctors and other medical staff, and increased stocks of medical supplies.

Till now more than 700 people have died due to heat strokes. Edhi Morgue had been packed to capacity with heatwave deaths and other casualties. Rest of them had been buried in the cemetery cos of shortage of space.

Here are some tips to prevent heat stroke:

How to prevent heat stroke

How to prevent heat stroke

All govt. hospitals are filled with heat stroke patients. Few days ago I’ve visited Jinnah Hospital and Abbasi Shaheed Hospital. At JPMC they were treating patients in the waiting area, on the floor and beds stretchers. Both hospitals had shortage of staff. Recently Army has taken over JPMC and Abbasi Shaheed Hospital and lots of Medical students are volunteering at these hospitals too. As there isn’t much space left in govt. hospitals for patients, Army and Rangers has setup medical camp in the city to facilitate them.

Alhamdulillah! Now situation is under control at JPMC, Abbasi Shaheed Hospital and Civil Hospital. Lots of people have donated different medical supplies to these hospitals. And still lots of NGOs and people are donating with the coordination of the medical staff at these hospitals. Its really good to see people came together and donate generously.

If you want to donate anything, you can contact here:


May Allah ease rest of the Ramadan for all of us, Ameen!

New York Coffee Set to Launch a Student Discount Card in Karachi

New York Coffee, an American-style café with outlets in Bahrain & Pakistan, will be launching their much awaited discount card for students, New Yorker Student, to coincide with the upcoming school and summer holidays across Karachi.

The newly-launched New Yorker Student Card of New York Coffee will offer amazing privileges to a cardholder including 10% discount on all dine in and take away at New York Coffee restaurant, as well as exclusive offers and deals that will be applicable for cardholders throughout the year.

Discount Card

Discount Card

Mr. M. Imran Agha, CEO New York Coffee in Pakistan and Bahrain, said “We have launched the New Yorker Student, keeping in mind our growing numbers of young diners or college students. The New Yorker Student Card is our new marketing campaign that aims to caters to the students who love to dine out, but due to limit budgets are often constrained from doing so.”

Mr. Agha continues, “Moreover, we will offer an extra privilege of keeping the New Yorker Student Card absolutely free till July 31, 2015, with no enrollment or sign up costs.”

To enroll, interested applicants can simply apply for the New Yorker Student Card at the New York Coffee outlet on Zamzama Karachi or by filling out the enrollment form on the New York Coffee Facebook page:

For more information & updates, visit:

Facebook: Facebook/NYCoffeepk

Instagram: @NewYorkCoffeepk

Twitter: @nycoffee_pk

#MoorMeetsPress The launch of Moor

I was invited to the launch event of the Moor. It is written and directed by Jami and produced by Nadeem Mandviwalla. At the event there was lots of media personals and bloggers were present.

Bloggers at the event

Bloggers at the event

Jami at the launch of Moor

Jami at the launch of Moor

I’ve seen the first teaser of Moor back in 2013 at the Atrium Cinemas and I was blown away by the stunning direction by Jami.

Moor Film – Teaser from azadfilm co on Vimeo.

At the beginning Jami explains his movie. He told us that the movie is about the railway system of Balochistan, especially the closure of Zhob valley railways and how it effects people of Pakistan and it is based on a true story, Moor is a tale filled with emotions bound to strike a chord with every cinema goer at some level. The plot of the movie speaks of corruption in a manner to provoke the masses to take individualistic measures to combat the social evils prevalent in our society. Then Hameed Sheikh, Abdul Qadir, Shabbir Rana and Samiya Mumtaz shared their experiences about the movie. I love how Hameed Sheikh explains Moor

After that there was a Q&A session with the press. There was a question “Why there isn’t any entertainment in the movie, like some item number ?” And Nadeem Mandviwalla replied

Another question was for Samiya “What is the difference between your role in ‘Dukhtar’ & ‘Moor’ cos they both look same?” And she replied

Then there was a question about the music of the movie and Nadeem Mandviwalla replied

And in the end Nadeem Mandviwalla told us about his favorite dialogue from the Moor which explains everything about the movie.

Moor is all set to release on 14th August 2015 while music will release after Ramadan and I just can’t wait to see the spectacular beauty of Balochistan shot by Jami. More details about the movie can be found at

All the pictures were clicked by me and the rest of the pictures can be found here

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‘MOOR’ the latest venture by Azadfilm Company & Mandviwalla Entertainment set to unveil this August

Based on a true story, Moor has proved to set a benchmark for meaningful cinema in Pakistan

Azadfilm Company & Mandviwalla Entertainment are all set to release their latest production ‘Moor’ this August. Renowned Director Jami announced its release at a press conference held at a local hotel. The movie is set to breathe life into the booming film industry of Pakistan through a compilation of picturesque beauty of Baluchistan, a compelling musical score arranged by Strings backed by captivating lyrics penned by Anwar Maqsood.

Jami expressed his enthusiasm for the movie by saying “Based on a true story, Moor is a tale filled with emotions bound to strike a chord with every cinema goer at some level. The plot of the movie speaks of corruption in a manner to provoke the masses to take individualistic measures to combat the social evils prevalent in our society.” Jami has a keen interest in projects which are of social consequence and is cementing his ideology through this movie on a grander scale.

Nadeem Mandviwalla at the occasion commented “Moor will prove to be a milestone in the history of meaningful cinema. The trend of Pakistani cinema is evolving for the better and so is the audience, henceforth compelling everyone in the movie business to produce better work that can steer the audience back towards cinemas.”

The producer of the film also announced the launch of the website which can be visited at:

The website will give its audience a feel of the movie and what they are to expect in the cinema.

The cast of the movie includes seasoned actors of the Pakistani performing arts fraternity such as Hameed Sheikh, Samiya Mumtaz, Shaz Khan, Abdul Qadir, Soniya Hussain, Ayaz Samoo and Eshita Mehboob. Significant contributions in terms of music and vocals for Moor have been created by artists like Javed Bashir, Strings and Meesha Shafi.

The cinematography of Moor is bound to set it apart and captivate its audience. The film has a deep social message that is explained through an intricate story line which depicts a profound construction of ‘what you reap is what you sow’ philosophy. The fans are advised to go through the social media channels to get more insights and additional content.


YELLOW, an international fashion house from Bangladesh, kick off their Summer Festival Sales with a flat 30% discount across stores in Pakistan from today, June 1, 2015.

The 30% discount offer is valid on YELLOW menswear line of formal & semi-formal shirts, pants, trousers, t-shirts and ladies line of t-shirts, tops, jeans and accessories.

Shoppers can also get a chance to pick up the new summer collection, which is now available at the YELLOW outlets nationwide.

YELLOW, a premium-clothing brand for men & women mostly distinguished for its true international quality designs and fabrics, has four stores across Pakistan, with three outlets in Karachi and one outlet in Lahore.

Fabulous Discounts for shoppers: 30% OFF!

About YELLOW: YELLOW started is journey in 2005 and now we have 16 outlets globally. Since origin they have been offering world-class designs at amazing value price. The YELLOW product line includes a wide range of formal and casual wears for men, women, and kids.Yellow – a fashion statement!

About Beximco: Yellow operates under the umbrella of Beximco Textiles Ltd, an export-oriented company, designing and manufacturing for all global leading stores. Major buyers of Beximco Textiles includes JC Penney, Levi’s, PVH, Perry Ellis, Haddad, Docker’s, Graphic Design and Cotton Group of the USA and the European buyers include H & M, Zara, Henbury, Docker’s, Carrefour, BHS, Gulden Pfenig, OBS, Orsay (ASOP), Kappahl and Matalan and many more.

For more information, visit:

Beaconhouse organized its first ever bloggers meetup

Beaconhouse held its first ever bloggers meetup at their Regional Office in Karachi. The event was titled IB bloggers Brunch and the hashtag for the event was #IthinkthereforeIB. The meetup was attended by a large number of famous Pakistani Bloggers and Twitterati. Umair Yahya and Maira Asim – IB managers for the PECHS and Defence campus spoke on the occasion and informed the audience about IB.

Awab Alvi at the event

Awab Alvi at the event

Regional Director Asim Yakub, was also present at the event and while talking to the bloggers he said,
“The age of student centered learning has arrived and I’m pleased to see Beaconhouse being a first mover in ushering in a variety of curricula that offer opportunities for all youngsters to live out their full potential.”

Gymboree Play and Music Pakistan co-organized the bloggers meetup. Gymboree is an international brand of childhood development, which is brought in Pakistan by Beaconhouse School System. Being the global leaders in early childhood development, having age appropriate and research based programs that focus on the five developmental goals of each child, which are their physical, social, emotional, cognitive and fine motor skills.

While talking to the bloggers at the event, Brand Representative Aneeqa Lareb said, “Gymboree provides a safe and healthy environment to all kids, unparalleled experiences that stretch mind, body and imagination that supports every facet of a child’s development.”

Head of Corporate Communications Beaconhouse – Tabraiz Bokhari was also present at the event, he said, “our programs foster creativity and confidence in a child so he is better able to comprehend the challenges he is going to face in school and also later in life.”

Gymboree also has parent child programs that help in the confidence building and self-expression of a child because we have this philosophy that parents are the first teachers of a child. Gymboree first came to Pakistan in 2010 and since then has 5 centers operating in Lahore and Karachi. The programs are recognized internationally and have received awards for stimulating child’s development and growth. With 40 years of experience in early childhood development, it has its presence in more than 55 countries with 700 centers.

For more information, log on to and


About IB:

Founded in 1968, the International Baccalaureate® (IB) is a non-profit educational foundation offering four highly respected programmes of international education that develop the intellectual, personal, emotional and social skills needed to live, learn and work in a rapidly globalizing world.

More than 4,000 schools so far have chosen to teach International Baccalaureate® (IB) programmes, with their unique academic rigour and their emphasis on students’ personal development. Those schools employ over 70,000 educators, teaching more than one million students worldwide.

The IB is different from other curricula because it:

  • encourages students to think critically and challenge what they are told
  • is independent of governments and national systems, and therefore able to incorporate best practice from a range of international frameworks and curricula
  • encourages students to consider both their local and international environment.

For more info on the IB visit:

About Beaconhouse

The Beaconhouse Group has over 258,675 students in ten countries and is one of the largest private school networks in the world. Established in November 1975 as the Les Anges Montessori Academy for toddlers, Beaconhouse has since grown into a global network of private schools, institutes, and universities, imparting distinctive and meaningful education to students from pre-school to post-graduation

The Beaconhouse of today is thus much more than just a stand-alone school. Through distinct and independent divisions in the UK, Malaysia, Indonesia, Thailand, the Philippines, Oman, the UAE, Pakistan, Belgium and Bangladesh, it caters to the education and training needs of a large and diverse group of individuals of varying ages, socio-economic backgrounds, and nationalities, with its activities also extending beyond education in some countries.

Beaconhouse has always laid tremendous emphasis on the development of human capital. From its initial association in the 1980s with The Moray House Institute of Education in Scotland to its teacher training links with the University of Bradford and MARJON, Beaconhouse has institutionalized in-service teacher training like no other school.

So, with rigorous standards that demand up-to-date teaching skills and a range of challenging programmes, the Beaconhouse School System brings success within the reach of every student.

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