KARACHI: Indus Motor Company (IMC) on Monday held a meetup aimed at engaging bloggers at its facility at Port Qasim on 22nd August 2015. The day-long event was fully aimed to engage bloggers with first-hand, end-to-end experience of Toyota’s presence in Pakistan. The bloggers were briefed on various aspects of the organization, such as the elaborate safety protocols in place. The participants were given a detailed walkthrough on Toyota’s history and how it became the largest automakers in the planet.
An exclusive tour of the manufacturing facilities was arranged for all the bloggers during which they met the key IMC personnel from Pakistan and Japan, observed the globally acclaimed Toyota Production system in play.
The bloggers and online opinion-makers were also given an opportunity to test-drive the Corolla Altis Grande and Fortuner to experience the exceptional on ground performance and features such as cruise control and paddle shifting gears.
The bloggers were briefed on the new Corolla Altis Grande, and informed of the car’s superior continuous variable transmission technology that provides excellent performance and unmatched fuel efficiency in its class of vehicles. They also informed that the new Corolla variants being manufactured in Pakistan now have more than 60 percent local components. The new Corolla has 760 additional parts made in Pakistan. Besides Corolla, IMC has further strengthened its product line-up to incorporate more options for customers in the country. These include the Hilux range of Commercial Pickups available in both 4×2 and 4×4 variants, Hilux Vigo double cabin pickups for thrill seekers and the Fortuner SUV for people who want superior, all-terrain vehicle with added comfort and luxury.