Jubilee Life Insurance Company has signed the legendary cricketer and former captain, Aamir Sohail as their brand ambassador for ICC World Twenty20 with the primary focus aimed at their Social Media campaign, ‘For the love of the game’.
With the commencement of the ICC World Twenty20 and cricket fever gaining momentum at the national level, Sohail is ready to embrace the game and share his expert opinion regarding the cricket matches being played. His endorsement will be highlighted across the company’s digital platforms; meanwhile, he will also be actively communicating with fans, thereby sharing his expert opinion and analytical viewpoint across about the much cherished game. The Social Media campaign has been thus devised to amplify the nation’s association and massive following of cricket. Watch out for his pre and post analysis of the daily matches on Facebook.
Sohail had been at the forefront of cricket during the peak of Pakistan’s cricket era and emerged as a prominent opening batsman. He was part of World Cup 92 that witnessed a dramatic win for the country.
“Having Aamir Sohail on board, for ICC Twenty20 is a reflection of our lively brand image and our continuous support for the nation’s most venerated game,” said Javed Ahmed, Managing Director and CEO, Jubilee Life, “His invincible performance throughout his career made him emerge as a great sportsman and we are proud to be associated with yet another legend whose expert views will spark nostalgia and excitement among the past and present cricket fans. Being a cricket follower myself, I can very well relate to this exhilarating sport that we at Jubilee Life have planned in light of the sportsman spirit that prevails throughout the country.”
While commenting about signing with Jubilee Life, Aamer Sohail said: “I’m very excited about Jubilee Life’s ‘For the love of the game’ Social Media campaign as it fascinates me to reach out to my fans in yet another interesting way, be it sharing my opinions or relating my own experience with the cricket world of today. I’m looking forward to the stimulating activities that Jubilee Life has planned for this tournament.”
Jubilee Insurance is a global brand of Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general) in the Asian and East African markets. Jubilee Life in Pakistan offers uniquely designed range of life and health insurance plans, catering to various customer segments and needs. These include retirement, child education, marriage, saving & protection, wealth accumulation, life insurance plans for women, rural insurance plans and life and health insurance solutions for the less privileged of our country.
Considering the anticipation of the big match tomorrow, let’s share our love of cricket through this catchy anthem that has been developed to spark excitement among cricket lovers.