Month: April 2016

SERVIS TYRES LAUNCHES ITS NEW AD CAMPAIGN

Servis Tyres, the market leaders in motorcycle tyres in Pakistan, has recently launched its new campaign with a star studded commercial.

servis tyres

Servis Tyres left a trail of success with its previous TVC starring Shaan and took the challenge of penetrating in the market with effective advertising. The past TVC gave a massive uplift to the brand setting the bar high for any new communication to follow.

servis tyres

The concept of the new TVC of Servis tyres is inspired by the youth of today who are passionate about living life to its fullest. A life which is cultivated with friendship, love and adrenaline rush. They are the ones who experience life. Depicting this youth, the idea is a song showing young bikers as they live a side of life that everyone would always wish for.

servis tyres

‘Chalti Rahay Zindagi’ showcases three friends as they set on a dream road trip. What makes it even better is the stardom seen in this commercial. Superstars like Shaan Shahid, Hamza Ali Abbasi and Danish Taimoor have changed the face of the TVC with their very cool biker getup as they ride across different terrains on heavy bikes. Keeping the TVC very relatable to the audience, we see the group of friends in different locations while experiencing all the excitement that life has to offer.

servis tyres

While the encapsulating words draw the attention, the composition takes the listener to another world. With the background score sung by Ali Zafar, his vocals have surely done justice to the complete look & feel of the TVC.

By all means, this TVC will surely grip the viewers’ attention and will remain a highlight for many years to come.

First Official Instameet Thatta

On 23rd April, 2016 together with Noor Unnahar we organized the FIRST Official Instameet Thatta at Keenjhar Lake. Every year twice Instagram announced themes for Worldwide Instameet. This year’s theme was Earth Day. We planned a road-trip form Karachi to Keenjhar Lake, Thatta to explore the beauty of second largest fresh water lake in Pakistan. As we registered our Instameet, Instagram sends us Instameet Kit for our meetup.

Instameet Thatta

Photo by Noor Unnahar

On Saturday morning we gathered at a meeting point and after having breakfast we started our adventurous trip. Reached Keenjhar Lake at 12:30pm. We had an introduction session followed by little speech by Noor explaining Instameet tasks. We visit very famous Noori Jam Tamachi’s grave in the middle of the lake via speed boats.

Instameet Thatta

Our speed boat ride to Noori Jam Tamachi tomb

 

Instameet Thatta

Mai Noori and Shah Hondru’s grave

When everyone got done with their tasks we left for the lunch. Stopped at Al-Makka Restaurant near Makli graveyard where we had biryani.

Instameet Thatta

Biryani

Here we decided to visit Makli graveyard as it was quite near from that restaurant.

Instameet Thatta

Our group photo at Makli

Alhamdulillah! We reached Karachi at 6:30pm, all instagrammers had great time with us. You can find more photos of Instameet Thatta on my Instagram or #InstameetThatta and #WWIM13Thatta.

Recently Jadirah, Noor and Areeba blogged about our Instameet on their blog.

FITin5 – Get fit in 5 Weeks

There are many different physical trainers providing different weight loss programs in Karachi but FITin5 provides the unique mix of Crossfit style workout which aims at fitness in every aspect and for a longer period of time rather than short term results and has a mix of many workout routines.

Fitin5

They conduct large workout groups that pumps and motivate you. The trick is to make sure you get your deserved individual attention even in large groups. The best thing about Fitin5 is your trainer is available anytime for your queries and is just a message away. You can set goals for yourself by knowing your body via BMR machine.

They understanding of your food and balancing health and indulgence is the key to weight loss.

Fitin5

You can register at http://goo.gl/ltmHEB for the 13th Session that starts on 25th April’16.

Locations: Zamzama and KDA
Timings: 8am – 9am Morning Session (Mix)
7:30pm – 8:30pm Evening Session (Mix)
10am – 11am Morning Session (Ladies Only at Zamzama)
5:30pm – 6:30pm Evening Session (Ladies Only Zamzama)
For more info call: 03343666520, 03322299501

Rose Patel Launches its New Ad Campaign

Rose Petal, one of the biggest tissue brands in the country has recently launched its new ad campaign that creates awareness about the usage of disposable products to ensure the hygiene of the people.

The TVC shows three different situations; a mother who is cleaning the house with her dupatta, a woman who is using a cloth in the kitchen for cleaning purposes and a person who is sitting on the toilet seat without cleaning it. In those situations Bhygeine comes in and catches people when they are about to make a hygiene blunder and stops them in their tracks.

The products highlighted in the TVC are the facial tissues that are used for basic face and hand cleaning to ensure the hygiene of the consumer, Rose Petal Zzoop; a multi-purpose cleaning partner at home and Rose Petal Maxob which ensures the hygiene of the consumer in toilet, giving them a clean toilet experience.

Rose Petal TVCs are on air from 8th April 2016 talking via Bhygiene about these daily habits and has promoted the usage of Rose Petal disposable tissues to ensure the hygiene of the people.

Watch the TVC to see how Bhygiene blows the whistle on this seemingly common but harmful habit and advises on replacing them with Zzoop Paper Towels which is a more sanitized way of cleaning surfaces.

Pizza Hut Launches Cheesy Bites Pizza across Pakistan

Pizza Hut, one of the largest international food chains in the country and a pioneer within the pizza industry, recently hosted a #CheesyParty in Lahore to launch their new Cheesy Bites Pizza in Pakistan.

Cheesy Bites Pizza

Cheesy Bites Pizza

Held at the Pizza Hut M.M.Alam Road Branch, the #CheesyParty was a happening evening out for the Lahore socialites & celebrities, as well as members of the digital, print and electronic media, which included the unveiling of the Cheesy Bites Pizza, pizza tasting for the guests & a musical performance by Arsalan Hasan who recently performed at Nescafe Basement.

Aamir Mazhar and Kuki

Aamir Mazhar and Kuki

The unique proposition of this pizza is its 24 cheese-filled bites lining the outer crust that make this new innovation even more delicious and scrumptious.

The Cheesy Bites Pizza also introduces three delicious new crust finishers; Garlic Parmesan, Spicy Sweet Siriracha and Flaming Habanero BBQ. This is one innovation that no one is so far offering in the market.

  • Garlic Parmesan – The buttery garlic-parmesan sauce with a combination of cheese and herbs
  • Spicy Sweet Siriracha – It’s sweet, spicy, and salty, with a tint of sour
  • Flaming Habanero BBQ – Fresh hot peppers with BBQ sauces

One can have all 3 of them in one cheesy bites pizza, or select one’s favorite combinations of crust flavors. From the regular menu, customers can also choose any one of the crust finisher to go on a pan or stuffed crust pizza too.

Team Pizza Hut at the Launch Event of Cheesy Bites Pizza

Team Pizza Hut at the Launch Event of Cheesy Bites Pizza

“Pizza Hut is known for taking the lead on innovation and introducing menu items that keep consumers talking. With Cheesy Bites, you’re getting mouth-watering pizza surrounded by cheese-filled miracles topped with crust finishers that can take a pizza right from good to great”, said Marya Khan Chief Marketing and Innovator Officer (CMIO) MCR PVT LTD.

Mr. Tony (COO, Pizza Hut) with his wife

Mr. Tony (COO, Pizza Hut) with his wife

The newly launched Cheesy Bites Pizza is available at all Pizza Hut branches across Pakistan for dine in, take away and home delivery. Call now for FREE delivery on 111-241-241 or order online at:  www.pizzahut.com.pk

RB’s Pilot Project promises huge breakthrough in reducing the incidence of Diarrhea

Reckitt Benckiser Pakistan (RB), manufacturer of Dettol, has announced its long-term commitment to fighting diarrhea and improving health and hygiene practices in Pakistan during a press briefing held at Dhori village in Sargodha district. The announcement was made by Patricia O’Hayer, Global Head of External Communications and Affairs during her visit to Pakistan to evaluate the progress of the pilot project. The project is aimed at reducing the incidence of diarrhea and improving health, hygiene and sanitation practices of the low-income households. “RB’s commitment to Pakistan involves initiating and sustaining such projects that can improve health and hygiene within the country. With this project RB aims to reduce the incidence of diarrhea, particularly among children, and prevent child deaths due to diseases such as diarrhea” she said. It is to be noted that diarrhea is the second leading cause of death from a preventable disease for children under 5 years of age. Pakistani children suffer from 25 million cases of diarrhea every year, with 53,300 child deaths due to diarrhea related causes annually.

The campaign’s pilot, “Sehatmand Gharanay, Khushhal Pakistan”, was conducted in collaboration with Plan International, an NGO that already has several Water, Sanitation and Hygiene initiatives across Punjab and many others all over Pakistan. RB’s collaboration and implementation of the innovative behavior change model has shown accelerated results. RB has also been instrumental in making the idea sustainable and empowering women by introducing an inclusive business model. Women, referred to as hygienists, from within the local community are empowered to become messengers of health and hygiene to households within the village. They carry a basket of products which is prepared in partnership with other private companies and includes excellent quality products at highly subsidized rates. The purpose of this campaign is to improve homes and lives across Pakistan through positive behavior change and to deliver a sustainable community engagement model by empowering women to take the lead in protecting their family health.

During the discussion with media, RB Pakistan’s Chief Executive, Shahzeb Mahmood, emphasized the fact that the Company’s business is directly related to improving public health and hygiene through introducing good sanitary practices in each home. He further stated, “The phrase charity begins at home applies above all to ensuring adoption of a hygienic lifestyle by all citizens. This is largely missing in low-income households.This is a leading cause of diseases such as diarrhea which further results in high infant mortality. RB has therefore launched this campaign to bring about sustainable behavior change through education and direct community involvement in improving health, hygiene and sanitation practices of these low-income households. We already have the government’s endorsement and look forward to the government’s continued support to have a far reaching impact across Pakistan.”

Gulabo showcased on the first day of Fashion Pakistan Week 2016

Gulabo, the fashion forward clothing and accessories brand by Maheen Khan, showcased their latest collection on the first day of Fashion Pakistan Week 2016.

Titled “I AM Karachi” the Gulabo Spring Summer Collection’s inspiration is the city of Karachi and the world. The city that has heart.Where art, architecture, cuisine and fashion of the world are embraced with open arms. Where the sea offers its gifts of flavors from far off places, flavors that blend deliciously with our rich, homegrown traditions.Where the east and west actually do meet! Simply Gulabo!

I AM Karachi - Gulabo

Areeba Habib for Gulabo

“The collection that we are showcasing at FPW is inspired from Karachi.” Maheen Khan, the CEO of Gulabo explains.

The styling and jewelry for the Gulabo FPW 2016 showcase is by the uber talented Aarij Hashimi, and the collection has been designed by Maheen Khan and Waqaruddin, Gulabo design assistant. The collection was incorporated with jumpsuits and separates that was very of the Gulabo signature style.

I AM Karachi - Gulabo

I AM Karachi – Gulabo

Ayesha Omer opened the show for Gulabo with other models walking the ramp like Shahzad Noor, Sunita Marshall and many others while having Areeba Habib as the showstopper of the show.

I AM Karachi - Gulabo

 

Photography Credit: Bizmax TV

A little Journey to the Heavens Above – Throwback

A throwback! We usually do our Urban astronomy sessions with Ramiz, Shaheryar and Zain Bhai. This session happened on 4th Nov. 2014. Original post can be found here.

To explore the Heavens above recently I’ve done two stargazing sessions in one week thanks to my astro friends. Here are the details Why, Where, How we do these sessions.

WHY ?

People frequently asked me ‘Why am I doing these stargazing sessions ?’ , ‘Why are you interested in Astronomy ?’ , ‘What can you see above, it’s just same old sky ?’. Okay first let me clear what Astronomy is coz most of the people mistaken it with Astrology. Astronomy is the study of celestial objects like stars, moon, planets and the galaxies and the physics and the chemistry of these objects while Astrology is the study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world. So both are quite different. Fours years back when I was new on twitter I met first person via twitter and he was @ramizq1 . He was the one who introduced me to this hobby as he is the member of Karachi Amateur Astronomers Society and also the first person to receive a tweet from ISS in Pakistan. With him I’ve attended many public astronomy sessions and done 2 stargazing sessions when he newly bought SkyWatcher 6″ Dobsonian Telescope. On our first session I’ve seen Sunspots, Orion nebula, Polaris and planet Mars, rest of the details of that session are here. For me these stargazing sessions give me an opportunity to explore the sky above and wondering how nature keeps everything in balance including all the stars and planets.

Where ?

I’ve done my first stargazing session with Ramiz at his roof back in October 2013 while these sessions we have done at Zain Bhai’s building roof which give us best view of east and west horizon.
astronomy in karachi

our view from the roof

How ?

Okay so let’s discuss how we are doing these sessions. We have following things to see the celestial objects in the sky.
1. SkyWatcher 6″ Dobsonian Telescope
2. Few eyepieces for the Telescope including 2x Barlow lens for magnification
3. Nikon 8 x 40 Binocular
4. Nikon Action 12×50 Binocular
5. Pocket Sky Atlas
6. Google Sky Map Android App
7. ISS Detector Android App
With SkyWatcher 6″ Dobsonian Telescope we can easily see Jupiter and it’s 4 moons and different galaxies while these binoculars can be used to see the Moon and some Messier objects. Pocket Sky Atlas is an ideal guide to explore the night sky it provides very detailed data about stars and galaxies with charts while Google Sky Map can give you name and location of the stars, planets and the galaxies visible from your location and with ISS Detector app you will know when and where to watch for the International Space Station (ISS) and Iridium Flares.
Watching the Jupiter with SkyWatcher 6" Dobsonian Telescope

Watching the Jupiter with SkyWatcher 6″ Dobsonian Telescope

What We Have Seen ?

On our first session which was on 4th Nov. we have seen the Moon, Jupiter and it’s four moons, NGC 2244 which is an open cluster in the Rosette Nebula,Winter Albireo aka 145 Canis Majoris which is most colorful double star in the winter sky and different Messier objects like M35, M36, M37, M38, M41, M46, M47 and M93. Messier objects are set of astronomical objects which include galaxies, nebula, planetary nebula, open cluster etc. List of Messier objects can be found here. On our next session which was on 8th Nov. we have seen the Moon, Jupiter and it’s three moons, Beehive (M44), Double star in Polaris or Pole star, M42 (Orion Nebula) which is a diffuse nebula situated in the Milky Way south of Orion’s Belt in the constellation of Orion and Iridium flare. We are also taking notes about the objects we have seen so we can discuss them.
Captured with SkyWatcher 6" Dobsonian Telescope and my mobile

Captured with SkyWatcher 6″ Dobsonian Telescope and my mobile

Both sessions were planned by Ramiz and Zain Bhai was too kind to provide us the telescope and the sleeping bags. He is a member of Karachi Amateur Astronomers Society and owner at Sahal Telescopes and Binoculars and he has the best telescopes in Pakistan including 6″, 8″, 10″ and 12″ telescope and he also deliver telescopes throughout the Pakistan. 12×50 Binocular belongs to Shaheryar and 8×40 Binocular belongs to Ramiz.

All The FUN!

On our both sessions we had so much fun discussing about the stars and the planets. We invited some of the people to our session from the roof who were there and told them what we are seeing through the telescope.
From Left: Ramiz, a boy and Khalid Bhai who lives there

From Left: Ramiz, a boy and Khalid Bhai who lives there

 A curious boy come to us and asked ‘What we are doing here for hours ?’ We replied ‘See it for yourself’ and he was like ‘Moon looks so beautiful from the telescope’ and he was surprised when we told them that Jupiter has 67 Moons. Khaild Bhai has become our friend now and he always asked what are you seeing right now ? On our 2nd session there was a Barbecue going on on the other side of the roof and Khalid Bhai invites us to taste it.
From Left: Shaheryar and Ramiz enjoying the beef boti

From Left: Shaheryar and Ramiz enjoying the beef boti

As I tweeted earlier with twitter I’ve found so many great friends including Ramiz, Alhamdulillah! With these sessions my love for the astronomy has increased as it can help you in many ways like stars can tell you the direction and the season and I think the nebula and the open star clusters are the most beautiful things you can see through a telescope.

Gulabo showcasing on the first day of Fashion Pakistan Week 2016

Gulabo, the fashion forward clothing and accessories brand by Maheen Khan, is all set to showcase their latest collection on the first day of Fashion Pakistan Week 2016.

Gulabo at FPW16

Gulabo at FPW16

Titled “I AM Karachi” the Gulabo Spring Summer Collection’s inspiration is the city of Karachi and the world. The city that has heart.Where art, architecture, cuisine and fashion of the world are embraced with open arms. Where the sea offers its gifts of flavors from far off places, flavors that blend deliciously with our rich, homegrown traditions. Where the east and west actually do meet! Simply Gulabo!

Gulabo sneak peek for FPW16

Gulabo sneak peek for FPW16

“The collection that we are showcasing at FPW is inspired from Karachi.” Maheen Khan, the CEO of Gulabo explains.

The styling and jewelry for the Gulabo FPW 2016 showcase is by the uber talented Aarij Hashimi, and the collection has been designed by Maheen Khan and Waqaruddin, Gulabo design assistant.