Month: September 2016

Fashion Pakistan Council announces the dates for #FPW2016

Fashion Pakistan Council has announced the dates for Fashion Pakistan Week Winter Festive 2016. The three-day premiere fashion event is scheduled to take place from October 30th 2016 to November 1st 2016.


Fashion Pakistan Council is celebrating 10 years of style with 2016 being the 11th fashion week, the new Fashion Pakistan Council board members, FPC selects its new board comprised of veteran and renowned designers Maheen Khan, Maheen Karim, Nauman Arfeen, Obaid Sheikh, Aamna Aqeel with Deepak Perwani as the Chairperson and Nida Azwer as the CEO.

Fashion Pakistan Council’s Chairperson Deepak Perwani commented “This year’s Fashion Pakistan week is a celebration of the evolution of style through a decade. It promises to be a nostalgic experience along with showcasing budding new talents.

Fashion Pakistan Week is a platform for new designers to be a part of this industry along with the aspiring designers to exhibit their creativity at this prestigious event. This year Fashion Pakistan Week is going to take place in Karachi from October 30th 2016 to November 1st 2016.

Pakistan’s largest ever online shopping festival

In keeping up with the excitement of online shopping in the country, the Great Online Shopping Festival (GOSF) – Pakistan’s biggest online shopping festival will be held from September 28–30, 2016 at The festival, supported by Google, JazzCash,, and powered by Jang Media Group, will see more than 50 e-commerce partners participating.

Pakistan’s Great Online Shopping Festival 2016

Users can shop for jewellery, shoes, apparels, books, kids wear, gadgets, watches, computer accessories, health & fitness equipment, home decor products and a host of other things and can expect generous discounts up to 70% from the participating e-tailers. The shopping festival not only caters to users in Pakistan but also allows Pakistani expats living all over the world to send gifts to their loved ones residing all across country.


Khurram Jamali, Industry Head, Google Asia Pacific said: “The ecommerce industry in Pakistan is doubling in size every year. With GOSF, we aim to tap into this robust growth by bringing sensational and affordable deals thanks to our partners. I encourage everyone to check out this year’s GOSF as it promises 72 hours of phenomenal shopping deals for everyone and their loved ones.”


Highlighting the importance of such online shopping festivals, Faizan Siddiqi, Managing Director, IMM-Jang Media Group stated: “The Jang Media Group is proud to be associated with GOSF – slated to be the biggest online shopping festival of Pakistan. Our collaboration with Google is in line with our commitment to promote e-commerce and e-tailing all across Pakistan. With our technological prowess, we have built the framework for GOSF and are looking forward to an outstanding response from people.”


JazzCash is the official payment partner for GOSF – a festival to promote e-commerce in Pakistan by offering merchants with an opportunity to showcase their product on a single platform. It offers the most secure and reliable payment method for customers during the shopping festival. During GOSF, customers who pay through JazzCash will get additional discounts of up to 80%. They can pay through three options i.e. JazzCash Mobile Account, Vouchers and Credit/Debit cards. Additionally, voucher payment can be done at the nearest JazzCash retailer from amongst more than 65,000 retailers nationwide.


Talking about the partnership between JazzCash and GOSF, Aniqa Afzal Sandhu, Director – Mobile Financial Service, Mobilink said: “We envision a remarkable growth in Pakistan’s e-commerce industry as more and more people are turning towards online shopping. JazzCash offers innovative e-payment methods that are not only secure but also allow a great deal of convenience for people looking to shop online. Our partnership with GOSF is a testimony to a rapid expansion of the online shopping industry and we remain committed to bring utmost convenience and reliability for people making online transactions all over the country.”
Google has previously helped to organize online shopping festivals in other countries such as Singapore and Sri Lanka. In Pakistan, GOSF is looking to drive the trend of online shopping toward the mainstream thanks to the rapid growth of Pakistan’s mobile Internet market.

The Liebster Award 2016

Hello Everyone!

I got nominated for The Liebster Award by Ambreen (proudpakistanii). Thanks for the  nomination.  She writes beautiful poetry and love to review books.

liebster award

What is the Liebster award ? The Liebster Award is an award that exists only on the internet, and is given to bloggers by other bloggers. The earliest case of the award goes as far back as 2011. Liebster in German means sweetest, kindest, nicest, dearest, beloved, lovely, kind, pleasant, valued, cute, endearing, and welcome.

The Liebster Award works like this:

1. Post the Liebster Award graphic on your site.

2. Thank the blogger who nominated you.

3. Answer the questions posed to you by the nominator.

4. Nominate other blogs to receive the award.

5. Write questions of your own for your nominees to answer.

So here are the questions asked by Ambreen…

1. What does writing mean to you?

Ans: Its a self expression

2. Your favorite poem?

Ans: It’s a habit of yours to walk slowly.
You hold a grudge for years.
With such heaviness, how can you be modest?
With such attachments, do you expect to arrive anywhere?

Be wide as the air to learn a secret.
Right now you’re equal portions clay
and water, thick mud.

Abraham learned how the sun and moon and the stars all set. He said, No longer will I try to assign partners for God.

You are so weak. Give up to grace.
The ocean takes care of each wave
till it gets to shore.
You need more help than you know.
You’re trying to live your life in open scaffolding.
Say Bismillah, In the name of God,
as the priest does with a knife when he offers an animal.

Bismillah your old self
to find your real name.”
By Jalaluddin Rumi, The Essential Rumi

3. Which book/movie moved you the most?

Ans: The Da Vinci Code/ The Exorcist.

4. If you have to live on an island for six months and you could only take three items with you, given that food and clothes are already provided, what would they be?

Ans: sleeping bag, chess and football.

5. What was your answer to “what do you want to become when you grow up?” as a child and are you still following that dream?

Ans: I want to be a photographer cos I love people’s expression and nature’s colors. Alhamdulillah I am following that dream.

6. Excluding friends and family, who is your favorite person on this Earth?

Ans: I can’t answer that.

7. Funny childhood story?

Ans: My grandfather told me if I threw my ball high enough in the air, I could hit the moon. So I tried and tried, and just when I was about to give up, my grandpa threw it for me and yelled “It’s coming down fast, hold out your arms and catch it!” And little me stood there arms stretched out wide, crying from sheer terror of catching the moon, and my grandpa just threw the ball into my hands. Sure enough I believed I caught the moon, but told him to throw it back so everyone could see the moon. He threw the ball up, intentionally getting it stuck in the tree and 4 yr old me believed he threw the moon back into space.

8. Favorite childhood cartoons?

Ans: Courage the Cowardly Dog

9. If you could bring one change in the world, what would it be? And why?

Ans: Well, I will boost the use of green technologies to minimize carbon emission and make this world a better place to breathe.

10. Would you do an illegal thing if it’s morally right?

Ans: Hmmm….. I can’t think of any thing.

11. What gets you through a hard day?

Ans: Only Coffee can do wonders for me as I hate tea.


My Nominations:

I nominate…..

The Introvert Bookworm




another aesthete

Shades of Sunrise

Not your type blog

Noor’s Place



Here are my questions:

  1. If you won a million dollars, what is the first thing you would buy?
  2. What made you want to start a blog?
  3. What is your favorite book?
  4. Which book should get a film adaptation?
  5. Which is your all time favorite movie?
  6. Who is your celebrity crush?
  7. How would you describe yourself in three words?
  8. What is the story behind your blog’s name?
  9. What is your dream vacation?
  10. What was your biggest fear while traveling?
  11. How has blogging changed you?

I made Sindhi Biryani!

Hello Everyone  & Eid  Mubarak. I was waiting for  Eid-ul-Azha just to try some recipes with mutton as I didn’t like beef cos  it took  more time to cook.  It’s been  almost 2 years since  I had  good  Sindhi Biryani. So  I search the recipe on the internet and give it a try.

Let’s start with the ingredients, shall we….

  • 1.5kg mutton
  • 0.5kg potatoes
  • 1.5 cups Oil
  • 3 medium onions (sliced)
  • 2 teaspoons ginger garlic paste
  • 0.5kg chopped tomatoes
  • Salt to taste
  • 250gm yogurt
  • 4 teaspoons  red chili powder
  • 8 cloves
  • 6 green cardamoms
  • 2  cinnamon sticks
  • 10 pieces black pepper
  • 2 teaspoons cumin seeds
  • 4 black cardamom pods
  • 6 green chilies
  • 2 tablespoons coriander leaves
  • 2 pinches orange food coloring
  • 1 tablespoon mint leaf (chopped)

For Rice:

  • 5 cups rice (soaked in water for atleast 1/2 an hour)
  • 2 teaspoons salt
  • 2 bay leaves
  • 2 cinnamon sticks
  • 2 black cardamom pods

Sindhi Biryani

This is how it should look like…but how ? Here is the method.

  1. Slice the onion and fry it in oil until it is light brown. Take out 1/4 of it and keep aside.
  2. Add ginger garlic paste, tomatoes,  salt, red chili powder, cloves, cardamoms, black Pepper, cumin seeds, cinnamon, black cardamom pods and bay leaves to the remaining fried onions.
  3. Fry this until the tomatoes are tender and the water is dry.
  4. Then add meat, yogurt and water (if desired) and cook on medium heat until the meat is tender and the water has evaporated.
  5. On other side boil the potatoes until they’re half cooked.
  6. Add green chilies, mint, coriander leaves, and the half boiled potatoes to the meat. Simmer for 3 minutes. Your meat korma is done.
  7. Boil the rice with salt, bay leaves, cinnamon sticks and black cardamom and drain the water off when the rice is half done.
  8. Layer the curry with the rice in a pot in one on one layers. Sprinkle the food color, fried onions, and chopped mint leaves on top of the last layer.
  9. Close the lid tightly making sure no steam passes out of the pot and cook on low heat until the rice is done.
  10. Gently mix it before serving.






Cinepax Cinemas opened its doors in Hyderabad

Cinepax Cinemas, Pakistan’s favorite cinema chain recently opened their 11th  cinema in Hyderabad at The Boulevard Mall on main Auto Bahn Road.

The red carpet event was hosted by Ahmed Godil and Sana Shakir and was then followed by ribbon cutting ceremony by the CEO of Cinepax Cinema, Hashim Raza. The guests and bloggers were shown two movies Akira and Mechanic Resurrection along with high tea.

ribbon cutting ceremony

ribbon cutting ceremony

The new 3D cinema is powered by the mighty 7.1 Dolby surround sound packing a whopping 50 feet wide screen to tantalize your senses, the cinema has 5screens and a seating capacity to accommodate 850 people at one time, featuring premium cinematic experiences of Silver, Gold and Platinum class seats. Cinepax Cinemas promises to offer its patrons an enjoyable family& friendly movie experience.

cinepax cinema hyderabad

Cinepax Cinema Hyderabad

cinepax cinema hyderabad

“The opening of this new cinema is the source of entertainment for the local residents. The goal is to not just be the biggest cinema chain of Pakistan, but to also provide quality service and the best cinematic experience to our patrons.” said, Hashim Raza, CEO Cinepax.

team cinepax at the opening-of-cinepax cinema hyderabad

Team Cinepax Hyderabad

Cinepax has always brought forth cinematic innovations at par with the world to share with their loyal patrons, be it recliner seating or Dolby ATMOS mighty surround sound, Cinepax tends to bring the best cinematic experience to the people Nationwide.

TV Series: Mozart in the Jungle Review

Last year I really want to start some new comedy TV Series and accidentally I found Mozart in the Jungle starring one of my favorite actor Gael Garcia Bernal. Its a story of a fictional symphony orchestra seen through the eyes of Hailey (Lola Kirke), a young oboist. She is very talented though still inexperienced and attracts the ear of the new superstar conductor, Rodrigo (Gael Garcia Bernal) who has just taken over from the now retiring incumbent played by Malcolm McDowell.


Everything is just perfect in this half an hour comedy drama. The show gives you a glimpse of life of the musicians worked at New York Symphony. It made me fall in love with classic music. I searched internet to find these symphonies composed by the greatest musicians. Here are some of favorite symphonies which you already have listened in some movie.

  1. 1812 Overture by Tchaikovsky (Warning: Cannons may blow up your ears and brains)


2. The Blue Danube Waltz by Johann Strauss II


3. In the Hall of the Mountain King by Edvard Grieg

So far it has won two Golden Globes.

Very Easy Chocolate and Banana Frozen Yogurt Recipe

I am always searching internet for quick and easy recipes and recently found this easy recipe of Chocolate and Banana Frozen Yogurt on youtube. It has just 5 ingredients and all are usually available in your kitchen. So I thought why don’t I give it a try.


2 frozen medium (2 cups/280g) bananas
2 Tablespoons Honey
¼ cup (60g) Strained yogurt
⅓ cup (40g) Cocoa powder
2 tsp Vanilla extract

Chocolate and Banana Frozen Yogurt


-Add the frozen bananas, honey, yogurt, cocoa powder and vanilla extract into a blender/food processor.
-Blend it until creamy, about 2-3 minutes. Scrape down the side of the bowl to make sure there are no lumps left.
-Transfer it to an airtight freezable container and freeze for a minimum 6-8 hours but preferably overnight. Store it in the freezer for up to 1 month.