The producer of Cadbury Dairy Milk and Tang, Mondelēz Pakistan Ltd. has recently launched its globally acclaimed gum brand, Trident, in Pakistan through a nationwide distribution network.
Trident is a juicy and sugar free gum. It has been launched in Rs. 5, single unit SKU and Rs. 25, a five piece pack SKU, and is available in four popular variants; Spearmint, Peppermint, Strawberry, and Watermelon. It is being imported by Mondelēz Pakistan Ltd. from Turkey and Egypt, and bears halal certifications of the highest halal certifying authorities of those countries.
Trident is a world renowned brand and is sold in more than 70 countries across the globe, under the various sibling brand names. For example, it is known as Beldent in Argentina, First in Turkey, Hollywood in France, Dirol in Russia, and Stomirol in most of Europe and Africa. Trident gum has an in-depth history associated with its name; it was launched in 1964 and was the first delicious tasting sugarless gum. It is also interesting to know that Trident actually started its journey as being introduced as the first patented sugarless gum and since its inception till date, it has been the household favorite, given its superior brand image and great taste.
The tagline, ‘refreshes the mouth and mind’ has been very aptly devised considering Trident’s functional attributes and its image that focus on breaking stereotypes and becoming the best version of yourself. Other than emerging as a fun and exciting personality who doesn’t like to have a refreshed mouth and mind? Trident has the traits of making all this happen.
Here are some interesting facts about Trident . . .
- The first gum in space: It was the first gum in space and has been in every space shuttle mission since 1981. In the 1960s, NASA selected Trident gum as the official chewing gum for the Gemini space flights.
- Trident fans: Trident has a Facebook community of more than 14 million Trident lovers around the world.
- Skyrocketing sales figure: Trident had over $1 billion in annual sales globally in 2015.
- The American Dental Association declares that chewing sugar-free Trident gum 20 minutes after eating stimulates saliva flow, which helps prevent cavities by reducing plaque acids and strengthening teeth.
I have tried all the flavors of Trident and my favorite one is Watermelon.