Brand Marketing

Pakistan International Airlines has launched its mobile App

Pakistan International Airlines has launched its mobile App and Online Check-in facility for its passengers. Passengers will now be able to book their tickets online,give feedback and also check-in through PIA website or mobile app prior to arrival at the airport.

PIA CEO - Nayyar Hayat

PIA CEO – Nayyar Hayat

These added facilities and features is part of the Digital Transformation Program at PIA with the aim to facilitate its passengers by providing online and self service capabilities.3

PIA CEO - Nayyar Hayat

On one hand the mobile app will facilitate its customer and on other hand it will help PIA to increase its direct sales. Online Check-in facility is available both on PIA website and its mobile app,however initially available for domestic flights between Karachi, Lahore and Islamabad and will soon be implemented on all other domestic and international flights.

PIA CEO - Nayyar Hayat

Passengers will be able to perform web check-in 24 hours prior to the scheduled departure and up to 03 hours before the flight departure time. However, passengers with web check-in would be required to report at check-in counter for baggage drop off at least 45 minutes prior to the flight departure time due to stringent security checks at the airport.

Nayyar Hayat with Bloggers

Acting CEO PIA, Mr. Nayyar Hayat while sharing his views on the occasion,said that Online Check-in through website and mobile app is a step forward in our quest to improve passenger experience with PIA and we will continue to bring further improvements in order to facilitate and please our passengers. He congratulated PIA’s ICT Department for the design and implementation of the new mobile apps and online check-In capability.

“Mehrunisa V Lub U” slated for Eid-ul-Fitr release

After the blockbuster success of the hit comedy “Wrong No.”, director Yasir Nawaz has another trick lined up his sleeve. Mehrunisa V Lub U, mixes drama, music and a whole lot of fun in an attempt to entertain the mainstream cine-goers this Eid ul Fitr.

Renowned actors like Danish Taimoor and Sana Javed will be seen in the lead roles, while veterans Javed Sheikh and Qavi Khan will spice things up in supporting roles. Yasir Nawaz, Nida Yasir and Hassan Zia, better known as the YNH team, are the producers of this film.

mehrunisa v lub u

Mehrunisa, V Lub U is Urdu 1 Pictures second release as distribution partners and the team is confident before the release of the film. Continuing with the upbeat preparations for the film, Nina Kashif; GM Urdu 1, added ‘Urdu 1 Pictures is proud to join hands with YNH Films for Mehrunisa, V Lub U and it has all the ingredients to become the cine-goers favorite film this Eid.’ The film shall be released on Eid ul Fitr all across Pakistan and 6th July in GCC.

mehrunisa v lub u

The film has an excellent music score which has been composed by Simaab Sen and dances are choreographed by Nigah Hussain. The powerful lyrics of Gulzar adorns the music with deeper meaning and beautiful flow.

“People are fond of watching movies which provide full throttle entertainment and we realized that when Wrong No. became a success. That is when we conceptualized this movie. It provides a great dose of comedy, drama, music, dancing and of course romance with a few twists and turns thrown in for good measure,” says Yasir Nawaz.

mehrunisa v lub u

The film boasts one of the biggest and most expensive sets ever made in Pakistan. The film has been aesthetically shot and social commentary is relevant to the times we live in. The film speaks the language of love and should strike a chord with every Pakistani.

mehrunisa v lub u

Amna Ilyas

With a well-received first look and promising trailer, Mehrunisa V Lub U is one of the most anticipated films of the year. So don’t forget to buy your tickets in advance to have a rocking Eid Ul Fitr.

Karachi Literature Festival Goes International

Karachi Literature Festival (KLF) recently celebrates 70th anniversary of the Pakistan’s foundation at the Royal Festival Hall of the Southbank Centre, as a part of their annual festival Alchemy, was a resounding success. Dubbed as Pakistan’s biggest literary event, the KLF brought together writers, scholars, and artists from diverse backgrounds, creative traditions, and academic disciplines to showcase contemporary Pakistani literature and writers. Produced by Oxford University Press (OUP) Pakistan, KLF was organized in collaboration with the Southbank Centre, Bloomsbury Pakistan (a research collective based in London), and Rukhsana Ahmed.

KLF London

In the welcome note, Ameena Saiyid, Managing Director, Oxford University Press, and Founder/Director,

Karachi, and Islamabad Literature Festivals said,

“We have much to be pleased about in Pakistan which has had the longest period of continuous democratic government. Despite its image, most Pakistanis are moderate because of our Sufi tradition. Today, we are celebrating Pakistan’s diversity and plurality.”

“By holding KLF in London, we are also celebrating 70 years of Pakistan–British friendship, our shared history and future which, I hope, we can together build for the next 70 years. Pakistan and the UK have strong cultural, educational, intellectual, diplomatic, and commercial ties. Hopefully, through collaborative events with Southbank Centre, UK’s cultural hub, we can strengthen our ties and build a foundation for the future”

The audiences at the KLF were treated to a medley of around 20 parallel sessions encompassing talks, panel discussions, poetry readings, mushaira, and performances. A stellar cast of around 70 leading Pakistani-origin and international writers, scholars, critics, journalists, and artists participated in stimulating sessions covering a broad range of themes, ideas, and subjects pertaining to Pakistan’s literature, arts, and culture. A separate strand for children which included an immersive theatre piece by Jungly Jadoogars; an animated film by the artist Fauzia Minallah; storytelling by the children’s author, Shahbano Bilgrami; and sing-along songs by the veteran Pakistani musician, Khaled Anam, were also a part of the festival.

KLF London

KLF London started off with the renowned novelist and journalist, Mohammed Hanif’s keynote address giving unique insights into Pakistan’s history, hopes, and dilemmas. Earlier, at the festival opening, Ameena Saiyid, KLF and Islamabad Literature Festival Founder and Director, Asif Farrukhi, KLF and Islamabad Literature Festival Founder, and Adrian Mellor, Managing Director, Asia Education, OUP, welcomed the guests and speakers. Pakistan’s High Commissioner to UK, Syed Ibn Abbas also spoke on the occasion.

KLF London

Some of the sessions held early on in the day included ‘Transphobia and Misogyny’, a discussion on legislations around transgenders and women in Pakistan; ‘Reluctant Returners: Migrants, Refugees and Memories of the Homeland’ in which Kamila Shamsie, Qaisra Shahraz, and Mirza Waheed explored characters and fictions inspired by exile and displacement; and ‘Pakistani Renaissance? The Best in Cinema, Reportage, Theatre and Fashion’ with the television actor Atiqa Odho, filmmaker Faris Kermani, designer Maheen Khan, and journalist Cyril Almeida as speakers.

KLF London

Faris Kermani, Cyril Almeida , Atiqa Odho and Maheen Khan

Taimur Rahman, Moni Mohsin, and H. M. Naqvi weighed up the challenge of portraying Pakistan’s gender and class divide in the session ‘Blaming the Elite: Class, Greed, and Gender in Contemporary Pakistan’. Educationists, entrepreneurs, and experts including Farid Panjwani, Ahmereen Reza, Mona Kasuri, and Ameena Saiyid were part of a stimulating panel discussion titled ‘Madrassas and Montessoris: Are Private Schools Keeping Madrassas at Bay?’ moderated by Nigham Shahid.

KLF London

In a panel discussion titled ‘Against All Odds: The Price of Prosperity in Pakistan Today’ held later in the day, Shuja Nawaz, Maleeha Lodhi, Ishrat Husain, and Victoria Schofield analyzed geopolitical and internal challenges facing Pakistan. In the session ‘Urdu ki Zid Mai: At Loggerheads: Urdu vs English vs Regional Languages’ Basir Kazmi, Ishrat Afreen, and Harris Khalique, and Asif Farrukhi discussed if Urdu in Pakistan is under threat from English or the regional languages.

KLF London

The evening sessions comprised thought-provoking discourses on ‘Good Muslim, Bad Muslim: Diaspora Pakistanis Caught in Post Brexit Hate-Storm’, with Ziauddin Sardar, Farooq Bajwa, and Iftikhar Malik debating the challenges faced by Pakistani diaspora in Europe; ‘Karachi: City of Lights and Gangs’ with Laurent Gayer, Nichola Khan, Mohammed Hanif, Sobia Ahmad Kaker, Omar Shahid Hamid, and Kamran Asdar Ali talking about the battle for Karachi and its resilience despite political conflicts; and ‘Tweeting for Social Change: How Social Media is Influencing the Political Scene’ in which Huma Yusuf,  Umber Khairi, and Umair Javed discussed the impact of social media on Pakistan’s political scene.

KLF London

The highlight of the festival was the ‘Satrangi Mushaira’, which was an open mic session for Pakistan’s regional language poets to recite their latest offerings. Another session ‘In Their Own Words: Writers and Poets from Pakistan’, moderated by Muneeza Shamsie, featured poetry and prose readings by writers of Pakistani origin including Imtiaz Dharker, Aamer Hussein, and Zaffar Kunial. In ‘Partition Stories’ Nimra Bucha, Vayu Naidu, Shayma Saiyid, Amrit Kaur Lohia, and Sarah Ansari presented a medley of readings, film clips, recitals, dance and poetry about the Partition of India.

KLF London

The evening came to a close by a kathak dance performance by Shayma Saiyid and a music concert by Khumariyaan, a Peshawar-based music band known for their fusion brand of Pashtun folk music.

Sponsorship support to the KLF London was provided by Bestway, Arts Council England, Third World Quarterly magazine, Salt n Pepper restaurant, High Commission of Pakistan in London, South Asia Institute of the University of Texas at Austin, and The Pakistan Society.

PIA highlights its Technology Journey during Blogger’s meetup

For the past 55 years, Pakistan International Airlines has been setting milestones in the Global Aviation industry and has been a pioneer in bringing technological advancements in all departments. PIA’s Information and Communication Technology Department invited the blogger community of Karachi to share the technology journey of the country’s national carrier and its future plans.

The Chief information Officer PIA, Mr. Azhar Nawaz briefed the audience about the implementation strategies of technology in an airline business and how PIA has been able to adapt and incorporate those changes with time. This includes digitalizing and enhancing the travel experience with online check-in facility, aligning with international standards of single ID for all travel documents, online content streaming, user friendly website with booking and e-pay facilities and a Passenger Application for Apple and Android mobile phones.

Mr. Azhar also emphasized on enhancing the travel experience for the staff members on board by introducing an official app that has replaced the ancient strategy of keeping paper logs to be maintained by the aircraft crew members. The app is back-linked with the system that can be accessed by on ground staff as well. It’s an achievement that all PIA’s cockpits are paperless now and all processes and documentation has been digitized.

Faisal Kapadia

Faisal Kapadia

The most interesting facts came out from the social media analytics of PIA’s official accounts shared by Mr. Azhar. The response time for the queries coming through social media has been reduced to 15 minutes from the standard 2 hours response time. Also the positive social media engagement has been working magically to improve the overall Digital sentiment for PIA. Not only that, the concerns raised online for ground or aircraft support have been addresses in timely manner.

PIA’s Official Spokesperson, Mr Tajwar encouraged bloggers to share the journey of Digitization of PIA with their readers and join the airline in its journey towards improvement.

PIA - Blogger's meetup

PIA – Blogger’s meetup

Xiaomi brings Redmi 4X to Pakistan

One of the world’s leading technology company Xiaomi launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place in Lahore on Friday and was hosted by none other than the witty Taimur Salahuddin AKA Mooroo.

Ahmed Butt-Smartlinks Technologies

Ahmed Butt-Smartlinks Technologies

Audiences were provided double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noori and Nescafe Basement band with Altamash Sarver who made audiences dance to their favorite tracks. The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology in an affordable price.

Mooroo - Host - Redmi4X launch

Mooroo – Host – Redmi4X launch

Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”

Noori - Redmi4X launch

Noori – Redmi4X launch

Redmi 4X

Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days! Bid those dying battery issues adieu! It will be available with a 3GB RAM and 32GB storage, so users can multi-task more efficiently, having more space for their downloaded applications and images. Redmi 4X will be available in the markets from Saturday in black a price of Rs 18,900.

 

The smartphones will be available offline across the country and online at official mistore.pk and at authorized online sales agents including Daraz.pk and Yayvo.com.

Yasir and Ahmed

Yasir and Ahmed

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.

Zain, Mira Sethi and Yasir

Zain, Mira Sethi and Yasir

 

Key features of Redmi 4X:

  • Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)
  • 4100mAh battery
  • 13MP camera with PDAF; 5MP front camera
  • 5-inch HD display
  • Dual SIM (3-choose-2 hybrid SIM tray)
  • LTE support
  • 3GB RAM + 32GB Flash
  • Up to 128GB microSD expandable storage
  • Rear fingerprint sensor
  • Available in Black

AMAZING Discount Offers at Sastaticket

Sastaticket.pk (Pvt.) Ltd. is an online travel portal that aims at making traveling a convenient and stress-free affair for the average Pakistani. Sastaticket.pk is proud to consistently offer the cheapest rates on domestic and international hotels and flight tickets in the market.

Sastaticket

This company works to empowers individuals to book their trips at a click of a button, without having to move as much as a muscle. They commit in assuring that clients face no hassle and no stress while making bookings and reservations. So that their travel plans take place with seamless ease and within their designated budgets.

Sastaticket

Keeping in line with their consistent efforts to offer the cheapest rates Sastaticket.pk has now announced that throughout May they will be introducing a series of discounts, deals, and sales for their customers. Thereby offering even more competitive rates that will bring travel expenses to an all-time low!

Sastaticket

The discounts will be applicable on international and domestic flights and hotels but may last for a limited time frame. So everyone is urged to keep constant tabs on the latest offerings.

With their strong association with leading airlines, the travel portal is expected to introduce discounts on international carriers like PIA, Shaheen Airways, Air Blue, and Turkish Airlines.

For all those who’re planning to take a trip to another city or even head abroad, keep your eyes on Sastaticket.pk. This travel portal has promised that it will be offering a number of deals throughout the month of May, and if their previous sales are anything to go by, then travelers are definitely in for a pleasant surprise – Sasticket.pk always makes efforts to make traveling as sasta as can be for everyone!

SIR KALAM successful run on 1st May in Karachi

After a successful run in Islamabad, The Insane Productions performed SIR KALAM in Karachi, a dark comedy theater play by Saiban Khaliq, produced by ISPR at the Karachi Arts Council, on May 1st.

Sir Kalam Karachi Run

Top celebrities and socialites were present at the red carpet event, some of whom included renowned actors and models included Ahad Raza Mir, Asif Raza Mir, Muzna Ebarhim, Syed Tipu Sharif, Danish Nawaz,Naeem Haque, Hania Aamir, Kasim Khan just to name a few.

Sir Kalam Play

Danish Nawaz at the Premiere

The play stars Shamayale Khattak, Aymen Shuja Zuberi, Sardar Osman, Zainab Raja, Tayyab Anwar, Sarmad Bashir, Saiban Khaliq and Wasiq Ali Zia. A famous playwright, Mansoor Kalam, shares the secret “formula” of becoming a successful playwright in Pakistan. He shares this “formula” by giving examples of 3 of his award winning screenplays. While he shares this technique, he is confronted by an obsessed fan who makes Mansoor Kalam wonder; “Can a story, change someone’s life?” This is a story of a commercial playwright who writes meaningless and overly glamorized stories that only serve the purpose of making money.

Sir Kalam Play

Hania at the Premiere

Khaliq has taken his theatre plays across the nation on multiple occasions. Having previously written and directed 9 theatre plays, he now brings ‘Sir Kalam’ to the Karachi Arts council. The play will continue till the 10th of May.

Sir Kalam Play

Muzna Ebrahim at the Premiere