Brand Marketing

The City School stages “Thought Leaders” Pakistan’s First Early Years Education Symposium

The City School (TCS) Pakistan’s largest private school system recently organized the nation’s first ever symposium on Early Years Education, entitled “Thought Leaders”. The symposium convened a platform for renowned experts and influencers to exchange best practices and cutting edge research in designing, developing and managing high performance learning environments for early childhood education. The Symposium drew on a combination of speaker sessions, panel discussions and workshops engaging local stakeholders, early years’ practitioners, schools and parents, to set the future direction for this critical area of education.

The City School

The City School Group Photograph

In his keynote address, Philip Hallworth, Director Academics, The City School said, “Children only get one chance at childhood – it is both our privilege and our duty, whether as educators or parents, to ensure that they spend their childhood actively learning and not passively doing. Actively learning the knowledge, life skills and values that will be the foundation for their future – and that they must have fun doing so. We should never underestimate the influence we as educators can have on young lives. Child-centric Early Years education develops confident, resilient, sociable and tolerant young people who then grow up to be the responsible adult thought leaders of our future society.”

The City School

Philip Hallworth, Director Academics – TCS

Saboohi Irtiza, GM Early Years Education at The City School, laid great emphasis on cognitive learning among young children through interactive play opportunities. The City School vows to innovate in early years education with teaching and learning methods that are an outcome of evolving technology and a stimulating environment in and out of the classroom. As the “Thought Leader” in Early Years Education, TCS is providing the best curriculum, thereby designing the framework best suited to address each child’s needs.

The City School

Saboohi Irtiza, GM Early Years Education

At the panel discussion for developing 21st century skills Saboohi Irteza said, “The contribution of the entire family in the holistic development of the child is vital. Social constructivism is an essential strategy in developing 21st century skills in students.” While Rumana Hussain said that “The medium of education should be in a child’s mother tongue at the early years if we want learning to take place.” Khaled Anum believes that “Teaching foreign languages such as English should open doors not build walls.”

The focus of the symposium was on preparing children for the 21st century, which is characterized by great technological advancements. Technology has advanced education and is playing a vital role in personalizing learning, encouraging collaboration, and preparing students for the future. The City School is investing heavily in integrating technology in the classroom, employing innovative teaching and learning methods to ensure that its students are well prepared for the 21st century. The Symposium was broadcast live on YouTube on TCS’ Official YouTube Channel, another first for Pakistan.

The City School

Role Play – Storytelling Area

Karachi Kings – PSL Season 2 Team Launch

The Karachi Kings are back with a renewed zeal and vigor. As one of the five cricketing franchises participating in the Pakistan Super League T20, the team is the most loved and supported team in the league.   The Karachi Kings franchise is proudly owned by Mr. Salman Iqbal who is also the Founder and President of ARY Digital Network. The team was officially launched for the first season of the PSL at a roaring mega event held at the National Stadium Karachi in Jan 2016, where the players and management were introduced to 30,000 plus jubilant fans who attended the venue.

Karachi Kings

For the second season of the PSL, the Karachi Kings are louder and stronger. The team launch conducted today at the National Stadium Karachi lived up to its promise with a mesmerizing spectacle of the city’s love and dedication towards their favorite team and game. The deafening roar of the fans will surely uplift the spirit of cricket in Pakistan. The team lineup was present at the event, with returning players as well as new inductees, including Shoaib Malik, Mohammad Amir, Imad Waseem, Sohail Khan,Shazaib Hassan, Saifullah Bungush, Babar Azam, Khurram Manzoor, Kashif Bhatti, Abrar Ahmed, Usama Mir, Rahat Ali, Amad Alam and Hasan Mohsin. Team Director Rashid Latif, CEO Karachi Kings Tariq Wasi, VP Operations Navaid Rasheed and Head of Marketing Shehzad Hassan Khan were also present at the event.

Jerjees Seja

Jerjees Seja – CEO ARY Digital

Speaking about the event, a jubilant Mr. Salman Iqbal – owner Karachi Kings said ‘As a team and as a people, we are resilient, determined and never step away from a challenge. The new lineup of the team features some of the most noteworthy athletes in the sport, from veterans to new blood, each player is unwavering in his commitment to excel on the field and make Karachi proud. With such immense successful event of team launch we have proved wrong to those few people who use to say that PSL will not be a success before it started. We are especially thankful to our sponsors Bahria Town (Titanium Sponsor),Bridge Power Batteries (Platinum Sponsor) , The Arkadians (Gold Sponsor), Sheild (Gold Sponsor), Oye Hoye (Silver Sponsor), Vital Tea (Tea Partner), Pepsi (Beverage Partner), Super Star Motorcycles (Bronze Sponsor) and Naya Nazimabad (Home Ground Partner) for making all of this possible’.

Salman Iqbal

Salman Iqbal and Mohammad Amir

The event was hosted by the two of the beloved faces of the ARY family, news talk show anchor Waseem Badami and actor/game show host Fahad Mustafa. In addition to the huge number of fans in attendance, also present at the event were the who’s who of the media industry, countless celebrities, partners and sponsors of the team. Among the performers of the event were Shehzad Roy who officially launched the new anthem for the Karachi Kings, along with Fuzon, Shazia Khushk, Asim Azhar and Komal Rizvi who enthralled the audience with their wonderful performances.

Komal Rizvi

Komal Rizvi

Also present at the occasion were Chief Minister Sindh Syed Murad Ali Shah, Corps Commander Karachi Lt. General Shahid Baig Mirza, DG Rangers Major General Mohammad Saeed, IG Sindh Police

Karachi Kings

Shehzad Roy

AD Khawaja, Mayor Karachi Waseem Akhtar, Additional IG Karachi Police Mushtaq Mahar, Farooq Sattar Leader MQM Pakistan, Deputy Speaker Sindh Assembly Shehlah Raza. All of the dignitaries appreciated the efforts of Karachi Kings for putting up such a great spectacular and also gave tribute to the great people of Karachi and their love for cricket and Pakistan, reaffirming their commitment to a peaceful Karachi and prosperous Pakistan.

Karachi Kings

From the Sponsors side Zain Malik (Director Bahria Town), Aqeel Karim Dhedi (Chairman Arkadians), Arif Habib (Chairman Naya Nazimabad), Asif Memon (CEO Bridge Power), Farhan Malik (COO Shield), Mian Shahzad Khalid (Director Marketing United Snacks), Adnan Shabeer (Vital Tea), Saad Khan (Marketing Manager Pepsi), Usman Saleem (Director Super Star Bikes).

Karachi Kings

Fahad Mustafa

Also present at the event were Haji Mohammad Iqbal (Chairman ARY Digital Network), Haji Abdul Rauf (Vice Chairman ARY Digital Network), Mahboob Abdul Rauf (Director ARY Digital Network) and Mohammad Jerjees Seja (CEO of ARY Digital Network).

Karachi Kings

Fuzon Band

All the Pakistani players of Karachi Kings were present including Shoaib Malik, Mohammad Amir, Imad Waseem, Shahzeb Hasan, Khurram Manzoor, Babar Azam, Saifullah Bangash, Abrar Ahmed, Sohail Khan, Abdul Hamid, Rahat Ali, Osama Mir.

Ali Safina

Ali Safina with Hira Tareen

The past year was filled with exciting activities for Karachi Kings, such as the Khiladi Ki Khoj – Talent Hunt, the Season 2 players draft, changes to both the team roster and the management, the Karachi Kings – Karachi Dorega Marathon, all leading up to what promises to be a nail biting round of cricket in the second installment of PSL. But the excitement does not end there, the ‘Karachi Kings – Family Festival’ will be held at Naya Nazimabad during the second season of the PSL, which will be a fun filled event for the entire family, with match screenings, kids activities, LIVE performances, countless food stalls and much much more.

During the month of Ramadan the Karachi Kings will be holding a cricket tournament featuring local players. Besides this a special tournament will be held to select the best of the 60 players from the trials for future inclusion for Karachi Kings B Team. With more and more events being planned, the year 2017 will surely be an exciting and enthralling time for the most favorite team of the PSL, the Karachi Kings.

The Media partners for the Karachi Kings include Score Line and Pakistan Observer for print, with Apna Karachi 107 and FM 91 as radio partner.

Sastaticket Spreads Love this Valentine’s Day with an Amazing Offer

The day of love is fast approaching and Sastaticket.pk has a remarkable offer to surprise your loved ones on Valentine’s Day. The online ticketing & accommodation  portal is offering incredible discounts on domestic hotels and domestic flights for travelers seeking an exquisite escapade with their beloveds.

 

Couples can get PKR 1,500/- off on their hotel & ticket bookings while booking for two persons. Moreover, this offer is applicable on  Pakistan International Airlines’ (PIA) and Shaheen Air International’s (SAI) domestic flights.

 

To top it off, Sastaticket.pk also has a unique gift voucher where one can get PKR 2,000/- off on their next purchase. This gift is sure to amaze loved ones and is available until February 28, 2017.

 

Shazil Mehkri, CEO, Sastaticket.pk (Pvt.) Ltd. ecstatically announced the Valentine’s Day deal. He stated that: “Valentine’s Day is a day filled with love and warmth for everyone and Sastaticket.pk aims to amplify that love and warmth for people in Pakistan and abroad. We deliver a wide range of exciting travel products coupled with an efficient travel service that stands at par with global standards. We are hopeful that with this attractive offer, people will be looking forward to a fantastic getaway with their loved ones.”

 

To get all the details on the  Valentine’s Day offer, people can visit  Sastaticket.pk  and grab the amazing discounts right away.

Sparkistan – Tribute to the Unsung heroes of Pakistan

Our country which is filled with immense talent which, unfortunately, is overlooked or people are unknown. Recently Atlas Battery started an initiative called Sparkistan where they will be highlighting the achievements of the unsung heroes of Pakistan. To discover more about our stars, we traveled all over Pakistan to record their Sparking story. They showcased the story of 15 Heroes who are not given the fame they deserved. Atlas battery took a step ahead to give prominence to our sparkling heroes.

First they released the anthem including the highlights from  all the stories.

They released digital webisodes and later there will be an app that will feature the incredible stories of each individual in detail.

First webisode was about Dr. Naeem Taj. He is a  laparoscopic surgeon from Rawalpindi who hold two Guinness World Records.

One for removing the Longest Appendix from a child and other one is for removing the longest gall bladder from 77 year old lady.

Dr. Naeem Taj

He is pride of our country, he has inspired many lives through his achievements.

We need more campaigns like Sparkistan in the future so we can portray positive side of Pakistan.

Anaya by Kiran Chaudhry exhibits her Festive Chiffon Collection 2016

Kiran Chaudhry, recently held an exhibition at Labels Karachi to celebrate the New-year with an Exhibition of Anaya by Kiran Chaudhry, the collection showcased her latest Festive Chiffon Collection, in addition to selected styles from their upcoming pret line.

anaya by kiran chaudhary

After the successful exhibition in Lahore for Anaya’s Festive Collection the exhibition took place in Karachi at this festive season with their new bestselling Festive Chiffon Collection (Vol. 2)!

anaya by kiran chaudhary

Nazeen Tariq

Talking about the latest collection, Creative Director Kiran Chaudhry shares, “With the wedding season upon us, we wanted to bling thing ups a bit and showcase our signature style with a somewhat bolder style statement.”

anaya by kiran chaudhary

It’s a fun, feminine and contemporary range in light pastels for daytime affairs and more formal ensembles that are perfect as an evening or wedding wear.

anaya by kiran chaudhary

Every piece is made with pure finesse and there are subtle elements that are sure to catch your eye.

 

For more information visit:

Web: http://www.anayaonline.com/

Facebook: https://www.facebook.com/anayaonline/

Instagram: https://www.instagram.com/anayabykiranchaudhry/

#DSFKHI The Biggest Shopping Extravaganza

On 16th Dec. 2016  Pakistan’s leading group of shopping malls launched 17 days shopping festival ‘Dolmen Shopping Festival’  (DSFKHI) across the three malls in Karachi. The festival is filled with fun contests, exciting discounts and delicious food

Dolmen Shopping Festival

The launch event kicked off by the surprise arrival of stars Iman Ali, Anoushay Ashraf, Faizan Haqque and the musical sensation Zoe Viccaji.

 

Dolmen Shopping Festival

Faizan, Zoe, Iman, Anoushay

The celebrities revealed the ‘Match & Win’ game and ‘Magical Doors’ which allow shoppers to play for a gift hamper.

Dolmen Shopping Festival

They also kick started the lucky draw which will have daily winners as well as a grand prize of 1 Million Rupees at Dolmen Mall Clifton, powered by Summit Bank. The prizes for Dolmen Mall Tariq Road and Hyderi are 500,000 PKR and 250,000 PKR respectively, which will be announced along with the grand lucky draw winners at the closing ceremony on the 1st of January 2017, making someone’s new year really special! And not just that, shoppers can also win gifts from Dolmen Mall brands through five lucky draws every day.

DSFKHI

To participate, regular shoppers will have to show their receipt of a PKR 10,000 purchase whilst Dolmen Loyalty Card holders would be eligible to play with a purchase receipt of PKR 5,000.

DSFKHI

With each floor at the malls designed to bring with it a new set of activities to entice the audience to explore further, Dolmen Malls truly appear as a shopper’s paradise. Dolmen Mall Clifton, Tariq Road and Hyderi feature a beauty lounge that is a treat for makeup enthusiasts who have a chance to learn tips from experts and get free makeovers. Children will also get a chance to play our life-sized games and win for themselves in the Carnival while families can enjoy exhibitions of Home n Décor, Dolmen Bazaar and various other festivities.

As an added treat, Sunny Day brunch will be hosted every Sunday in the food court at Dolmen Mall Clifton and Tariq Road to encourage people to try new food and reignite the ritual of having Sunday breakfast with the family to the soulful sounds of live music.

DSFKHI

Sunday Brunch from Chachajee

Careem also started the special promo code for the Shopping Festival, just book a  ride with Careem to get 20% off to/from Dolmen Shopping Festival. Use promo code ‘DSF2016’. Code is valid till Valid till 31 Dec 2016.

DSFKHI

The management at Dolmen aims to provide quality events year after year, giving their audience a chance to celebrate.

World Record Challenging Traveler Comes to Pakistan

On July 15, 2015, a young American woman, Cassandra De Pecol (Cassie), departed on an international expedition to travel to all 196 Sovereign States of the world, in an effort to break a Guinness World Record, while promoting World Peace through the International Institute of Peace through Tourism (IIPT).  She hopes to inspire the world through her travels under Expedition 196, and connect with citizens of the world as she personally carries the banner of World Peace in traveling as a ‘World Citizen’.

Cassie in Pakistan

Cassie at Mazar-e-Quaid

Cassie has covered about 193 countries already so far. She is now in Pakistan for a few days and will be visiting Karachi, Lahore and Islamabad. Her programme in Pakistan is being organized by PATA (Pacific Asia Travel Association) Pakistan Chapter, supported by the country’s leading PR firm, Asiatic Public Relations Network, or APR as it is better known.

Cassie in Karachi

Cassie with the Mayor of Karachi

“Tourism plays a vital role in promoting peace and understanding between the countries and the peoples of the world, and we are sure that Cassie’s visit to Pakistan will go a long way in projecting the real Pakistan to the world – a Pakistan of hospitable and peace-loving people, and a Pakistan of a rich diversity in every way,” stated Akbar A. Shareef, Chairman, Pacific Asia Travel Association, Pakistan Chapter.

Cassie in Karachi

While in Pakistan, Cassie will be delivering talks at leading universities in Karachi, Lahore and Islamabad and at a Rotary function, meeting the travel trade, visiting some important cultural and heritage sites, meeting the Karachi Mayor and participating in a tree plantation activity, meeting the media, and interacting with youth and social media activists, among still other activities in a hectic itinerary.

Cassie in Pakistan

Cassie at IBA Karachi

Speaking about his agency’s involvement in Cassie’s Pakistan trip programme, Zohare Ali Shariff, the CEO of Asiatic Public Relations Network said, “It is a great privilege for us to not only meet Cassie, but to also be directly associated in planning and executing a productive itinerary for her Pakistan visit, which we have thoughtfully worked out to give Cassie as wide an exposure as possible in the limited time available, to our people and especially to our youth, and to our rich and diverse heritage and culture. We are sure Cassie will leave Pakistan with indelible fond memories, and we wish her the very best for her world record attempt and her mission of promoting global peace.”

Cassie in Pakistan

Cassie planted a tree at KMC building

Cassie’s dream since high school has been to see every country on Earth, and it wasn’t until her 25th birthday that she realized her life-long dream was in plain sight, just waiting for her to make a move. There was no better time to pursue her goal of seeing every country on earth. So, she spent one month sweating over a wall map and planning her itinerary for what would be, Expedition 196.

Cassie in Pakistan

Cassie with the bloggers

“I choose to live my life in a unique way. To live in iconic, low key lifestyle where I do what I want, when I want, and inspire those along the way.” – Cassie De Pecol.

Cassie de Pecol