art book

ReelOnHai by Pakistan Cables

In mid 2016 Pakistan Cables came up with the best idea to recycle their Cable Reels. Pakistan Cables and Karachi Biennale Trust signed an MoU earlier in July 2016 to collaborate on a public outreach project, Reel on Hai. Through the “Reel on Hai” project, the Public Outreach Committee of the Karachi Biennale invited artists, designers and architects to transform the empty cable reels provided by Pakistan Cables, the main activity partner, into pieces of art.

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This mega project that has brought together not only the artists working on the artworks but also the stakeholders in every area, be it the city government, people from ethnic and religious minorities, bureaucrats, school and college students and teachers, industrialists, doctors and hospital staff. People from all walks of life have connected with this project at different levels.

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The  cable reels provided by Pakistan Cables have been placed at public spaces in the city such as the St. Patricks Cathedral, Beach Luxury Hotel, KMC Sports Complex, Zamzama Park, Orangi Pilot Project, Jinnah Hospital, Safari Park, Indus Valley School of art and architecture, Customs House, Alliance Francaise Greenwich University, Institute of Business Administration, Karachi Zoo, DA College for Women, Karachi Central Jail, Moin Khan Academy, Piler, The national Museum, The Civilizations School, Hill park and The Absa School.

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On December 13, 2017, Pakistan Cables Limited announced the launch of a coffee table book, ‘A Reel On Karachi – Art Installations in the City’ at the Alliance Francoise de Karachi in an event which was widely attended by members of the business, art and social communities.

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The launch event included a stimulating panel discussion hosted by renowned Karachi based actor, Mr. Sajid Hasan who engaged with the panelists recollecting Karachi’s evolving history and the impact of Reel on Hai to the city’s landscape. Panelists included Ms. Marjorie Hussain (Art Critic), Mr. Arif Hasan (Urban Planner and Activist), Mr. Mohsin Sayeed (Public Outreach Committee and Journalist) and Ms. Masuma Khawaja Halai (Chair, Public Outreach Committee).

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“This book captures the story behind the project and takes its readers on a journey through Karachi brilliantly!”, stated Ms. Halai.

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The event concluded with a vote of thanks by Mr. Fahd K. Chinoy, Executive Director, Pakistan Cables Limited who commended the Karachi Biennale Trust for setting up an exemplary partnership based on a shared purpose of honoring community trust and of giving back beauty to Karachi.

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A free e-book version of “A Reel on Karachi” is available at the Company’s official website: www.pakistancables.com

 

 

 

 

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