Guinness World Record

Peek Freans Sooper has officially broken the Guinness World Record

On 14th August, 2017 Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2).

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It was made possible with the efforts and continuous hard work of less than 7 hours, 200 employees and a bunch of celebrities, the record was successfully broken and Pakistan has earned the title of Guinness World Records of making largest cookie mosaic.

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Hareem Farooq helping volunteers to complete the flag

Peek Freans Sooper perfectly embodies the spirit of the nation. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation – the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers.

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Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic … in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is!

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Proper hygienic testing was done so that the biscuits can be donated.

The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5 hours.
Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan.

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Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

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Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad.

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Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

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Sparkistan – Tribute to the Unsung heroes of Pakistan

Our country which is filled with immense talent which, unfortunately, is overlooked or people are unknown. Recently Atlas Battery started an initiative called Sparkistan where they will be highlighting the achievements of the unsung heroes of Pakistan. To discover more about our stars, we traveled all over Pakistan to record their Sparking story. They showcased the story of 15 Heroes who are not given the fame they deserved. Atlas battery took a step ahead to give prominence to our sparkling heroes.

First they released the anthem including the highlights from  all the stories.

They released digital webisodes and later there will be an app that will feature the incredible stories of each individual in detail.

First webisode was about Dr. Naeem Taj. He is a  laparoscopic surgeon from Rawalpindi who hold two Guinness World Records.

One for removing the Longest Appendix from a child and other one is for removing the longest gall bladder from 77 year old lady.

Dr. Naeem Taj

He is pride of our country, he has inspired many lives through his achievements.

We need more campaigns like Sparkistan in the future so we can portray positive side of Pakistan.

World Record Challenging Traveler Comes to Pakistan

On July 15, 2015, a young American woman, Cassandra De Pecol (Cassie), departed on an international expedition to travel to all 196 Sovereign States of the world, in an effort to break a Guinness World Record, while promoting World Peace through the International Institute of Peace through Tourism (IIPT).  She hopes to inspire the world through her travels under Expedition 196, and connect with citizens of the world as she personally carries the banner of World Peace in traveling as a ‘World Citizen’.

Cassie in Pakistan

Cassie at Mazar-e-Quaid

Cassie has covered about 193 countries already so far. She is now in Pakistan for a few days and will be visiting Karachi, Lahore and Islamabad. Her programme in Pakistan is being organized by PATA (Pacific Asia Travel Association) Pakistan Chapter, supported by the country’s leading PR firm, Asiatic Public Relations Network, or APR as it is better known.

Cassie in Karachi

Cassie with the Mayor of Karachi

“Tourism plays a vital role in promoting peace and understanding between the countries and the peoples of the world, and we are sure that Cassie’s visit to Pakistan will go a long way in projecting the real Pakistan to the world – a Pakistan of hospitable and peace-loving people, and a Pakistan of a rich diversity in every way,” stated Akbar A. Shareef, Chairman, Pacific Asia Travel Association, Pakistan Chapter.

Cassie in Karachi

While in Pakistan, Cassie will be delivering talks at leading universities in Karachi, Lahore and Islamabad and at a Rotary function, meeting the travel trade, visiting some important cultural and heritage sites, meeting the Karachi Mayor and participating in a tree plantation activity, meeting the media, and interacting with youth and social media activists, among still other activities in a hectic itinerary.

Cassie in Pakistan

Cassie at IBA Karachi

Speaking about his agency’s involvement in Cassie’s Pakistan trip programme, Zohare Ali Shariff, the CEO of Asiatic Public Relations Network said, “It is a great privilege for us to not only meet Cassie, but to also be directly associated in planning and executing a productive itinerary for her Pakistan visit, which we have thoughtfully worked out to give Cassie as wide an exposure as possible in the limited time available, to our people and especially to our youth, and to our rich and diverse heritage and culture. We are sure Cassie will leave Pakistan with indelible fond memories, and we wish her the very best for her world record attempt and her mission of promoting global peace.”

Cassie in Pakistan

Cassie planted a tree at KMC building

Cassie’s dream since high school has been to see every country on Earth, and it wasn’t until her 25th birthday that she realized her life-long dream was in plain sight, just waiting for her to make a move. There was no better time to pursue her goal of seeing every country on earth. So, she spent one month sweating over a wall map and planning her itinerary for what would be, Expedition 196.

Cassie in Pakistan

Cassie with the bloggers

“I choose to live my life in a unique way. To live in iconic, low key lifestyle where I do what I want, when I want, and inspire those along the way.” – Cassie De Pecol.

Cassie de Pecol

Cassie de Pecol visiting Pakistan to Promote Peace

Cassandra de Pecol aka Cassie is an American woman  who wants to break the Guinness  World Record for the  fastest  female to travel to all 196 Sovereign Nations in less than 3 years and 3 months.

She starts her journey on 1st July, 2015. In 17 months she has been to 193 countries including North Korea, Iraq, Palestine and Kosovo. Her favorite region is Middle East.

She wants to promote  peace through sustainable tourism. All details about her expedition can be found at Expedition 196.

Pacific Asian Travels Association  (PATA) Pakistan Chapter and Asiatic Public Relations (APR) bringing her to Pakistan to visit Karachi, Lahore and Islamabad. Here she will be visiting cultural heritage sites, giving lectures at the universities and meeting media and press.

 

Cassie De Pecol in Pakistan

Yesterday with Karachi’s Mayor Mr. Wasim Akhtar she planted Cedrus Deodara tree (the National Tree of Pakistan) at the Karachi Municipal Corporation Building.

Cassie and Wasim Akhtar

She also presented the peace declaration to the Mayor, Mr. Waseem Akhtar as a token of peace from her country to ours.

Last night APR & PATA organized a Bloggers Meetup where Cassie shared her traveling stories from around the world. It was a  casual meetup where she shared her traveling stories from around the world followed by a Q&A session.

 

 

 

At the end of the meetup she shared some tips for the travelers:

  • Do not research about a country before traveling, keep all perceptions about a country outta the door.
  • Always pack light. You don’t need to look like a diva while you are traveling.
  • Use apps like  couchsurfingairbnb , skyscanner and  google maps to save costs.
  • Do not hesitate in exploring new foods, new experiences, new trips, new places
  • Buy one way ticket and don’t worry about the rest. Find job and experience the real life in a country. That’s the best way to travel.
 Cassie de Pecol

Me with Cassie de Pecol

 

Dettol Pakistan makes Guinness World Record

Recently Dettol Pakistan makes  Guinness World Record for most participants in a hand washing relay race. The event was held at Metro Cash & Carry in Gulshan-e-Iqbal, Karachi where 1636 students from various local schools participated enthusiastically. The previous record was made by India, with 1400 participants in 2015.

Dettol Pakistan

One of the things Guinness was concerned about was to ensure that the 8 steps of hand washing are followed. Dettol during the activity taught the participants these 8 steps of hand washing. Also, to validate the activity dettol had third party witnesses and volunteers. According to Guinness requirements no witness could stay longer than 4 hours. The entire activity went on for about 10 hours.

Pakistan makes Guinness World Record for most participants in a hand washing relay race

According to an estimate by UK based global charity, Water Aid, in Pakistan around 25 million people defecate openly leading to lack of water and sanitation. Also, according to a report by World Health Organization (WHO) in Pakistan 46% population does not have a hand washing facility at their homes.

Every 10 minutes in Pakistan, 1 child dies of diarrhea. The simple act of hand washing can change this. According to an estimate by UK based global charity, WaterAid, in Pakistan around 25 million people defecate openly leading to lack of water and sanitation.

Nadia Huusain at the Dettol Event

Momal Sheikh, Nadia Hussain and Sarwat Gillani were also present at the event. Dettol’s successful achievement of the Guinness World Record is meant to draw attention to the importance of hand washing. Here is the official announcement by Guinness World Record.