Islamabad

Peek Freans Sooper has officially broken the Guinness World Record

On 14th August, 2017 Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan’s flag made with 150,000+ cookies measuring 226.51 m2  (2,438.15 ft2).

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It was made possible with the efforts and continuous hard work of less than 7 hours, 200 employees and a bunch of celebrities, the record was successfully broken and Pakistan has earned the title of Guinness World Records of making largest cookie mosaic.

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Hareem Farooq helping volunteers to complete the flag

Peek Freans Sooper perfectly embodies the spirit of the nation. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades. Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation – the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers.

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Peek Freans Sooper, Pakistan’s favorite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of “Sooper Hai Pakistan”. On the 70th Independence Day, the EBM family came together to do the impossible… to set a new Guinness World Records title! The plan? Build the world’s largest cookie mosaic … in the shape of Pakistan Flag with a solid resounding message of how Sooper a nation it is!

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Proper hygienic testing was done so that the biscuits can be donated.

The team worked with great fervor and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5 hours.
Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan.

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Dr. Zeelaf Munir, EBM Managing Director and CEO said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

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Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process. The record building process was overseen by independent witnesses including a health and hygiene inspector and a surveyor from Islamabad.

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Speaking on the occasion, Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

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Pakistan International Airlines has launched its mobile App

Pakistan International Airlines has launched its mobile App and Online Check-in facility for its passengers. Passengers will now be able to book their tickets online,give feedback and also check-in through PIA website or mobile app prior to arrival at the airport.

PIA CEO - Nayyar Hayat

PIA CEO – Nayyar Hayat

These added facilities and features is part of the Digital Transformation Program at PIA with the aim to facilitate its passengers by providing online and self service capabilities.3

PIA CEO - Nayyar Hayat

On one hand the mobile app will facilitate its customer and on other hand it will help PIA to increase its direct sales. Online Check-in facility is available both on PIA website and its mobile app,however initially available for domestic flights between Karachi, Lahore and Islamabad and will soon be implemented on all other domestic and international flights.

PIA CEO - Nayyar Hayat

Passengers will be able to perform web check-in 24 hours prior to the scheduled departure and up to 03 hours before the flight departure time. However, passengers with web check-in would be required to report at check-in counter for baggage drop off at least 45 minutes prior to the flight departure time due to stringent security checks at the airport.

Nayyar Hayat with Bloggers

Acting CEO PIA, Mr. Nayyar Hayat while sharing his views on the occasion,said that Online Check-in through website and mobile app is a step forward in our quest to improve passenger experience with PIA and we will continue to bring further improvements in order to facilitate and please our passengers. He congratulated PIA’s ICT Department for the design and implementation of the new mobile apps and online check-In capability.