Made in Pakistan

Music Launch of Lahore Se Aagey

ARY Films and Showcase Films hosted an exclusive media event for their film Lahore Se Aagey, starring Saba Qamar & Yasir Hussain, in Karachi yesterday, officially kicking off the promotions of the film.

Saba Qamar

Saba Qamar

Lahore Se Aagey, a spinoff of the 2015 hit film Karachi Se Lahore, is directed by Wajahat Rauf and also includes Agha Farhatullah, Mubashir Malik, Rubina Ashraf and Behroze Sabzwari in pivotal roles. The film penned by Yasir Hussain has been shot all over Pakistan from scenic Swat & Kalar Kahar to the spells in cities.

Rubina Ashraf at the event

Rubina Ashraf at the event

Lahore Se Aagey music album includes five tracks, out of which four have been composed by Shiraz Uppal – while Tere Bina, sung by Aashir Wajahat, is composed by Syed Adeel. The main vocals of the album are by Aima Baig, who has sung, Kalabaz (with Jabar Abbas), Be Fiqriyan and Ehl-e-Dil. Zara Si Laga Lo vocals are by Shiraz Uppal himself.

Aima Baig

Aima Baig

“With Lahore Se Aagey, ARY films is bringing another first to Pakistani cinema – a spinoff film – and we are really excited to be a part of this venture which promises to be quality entertainment with great music and an engaging storyline.” said Mr. Salman Iqbal, Executive Producer of Lahore Se Aagey and the Founder and President of ARY Digital Network.

Wajahar Rauf with Jerjees Seja

Wajahar Rauf with Jerjees Seja

“The entire team has put their heart and soul in putting together the music album of Lahore Se Aagey and now just hope these songs are imprinted in the hearts of listeners, since music is a very important part of the film and how the story progresses.” Wajahat Rauf, the producer and director of Lahore Se Aagey, commented.

 

“Lahore Se Aagey, is a complete joy ride that offers the best of Pakistan – from melodious beats, to scenic locations and a script that’s completely our own – the movie is one of the best offerings under the Made in Pakistan umbrella that ARY Films launched less than 10 years ago.” stated Jerjees Seja, CEO ARY Digital Network and co-producer of the movie.

Yasir Hussain

Yasir Hussain

“As part of its brand ideology, Bank Alfalah is committed to supporting talent in various areas including film, fashion, sports and innovation. We believe that art and culture play a significant role in a country’s development and image. We are extremely pleased to see the rise of new cinema in Pakistan and have tried to play our part by supporting various projects over the last few years. The decision to support ‘Lahore se Agay’ was, therefore, a natural one. With the aim to discover the potential of Pakistan, the Bank Alfalah Rising Talent platform continues to serve as a practical expression of our corporate philosophy.” shared by Aly Mustansir – CMO, Bank Alfalah.

 

Lahore Se Aagey, a joint production of ARY Films and Showcase Films, is releasing on 11th November 2016 in Pakistan, UAE, UK & USA.

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Premiere of ‘Wrong No.’ takes place in Karachi, a movie by YNH Films & ARY Films

True to its promise of guaranteed laughter, the premiere of ‘Wrong No.’ in Karachi enticed and entertained audience with comedy and action. Yasir Nawaz’s silver screen directorial debut has proven to be the most hilarious film of the year. A YNH FILMS production and released by ARY Films is a true representation of the creative mockery the Pakistani industry is capable of.

Danish Taimoor and Sohai at the Karachi premiere

Danish Taimoor and Sohai at the Karachi premiere

The quirky and upbeat satire of ‘Wrong No.’ will keep its audience spell bound and glued to their seats. Yasir Nawaz, renowned for his acting and direction on television, on his debut as director & producer from YNH Films said “The entire team of ‘Wrong No.’ has worked with immense passion and dedication with the core intention of making the audience leave with a smile on their face after watching the film. I am positive that this Eid will be a lot more hilarious for everyone because of ‘Wrong No.’

Fahad Mirza, Sarwat Gillani & Jerjees Seja at the Karachi premiere

Fahad Mirza, Sarwat Gillani & Jerjees Seja at the Karachi premiere

Yasir Nawaz at the Karachi premiere

Yasir Nawaz at the Karachi premiere

The catchy music of the film composed by Wiqar Ali is a favorite amongst the young and old alike and easy to remember lyrics for ‘Wrong No.’ penned by Mohsin Ali. The movie encompasses a number of songs that have colorful cinematography and brilliant choreography by Zahid Hussain.

Salman Iqbal, Founder & President, ARY Digital Network said at the occasion “Pakistani projects such as ‘Wrong No.’ are a reason of immense pride and joy for ARY Films. ‘Wrong No.’ symbolizes a journey of excellence in Pakistani Cinema by being the first comedy movie of the year.”

Javed Sheikh and Danish Taimoor at the Lahore premiere

Javed Sheikh and Danish Taimoor at the Lahore premiere

Some of the most prominent names of the Pakistani film industry including Danish Taimur, Sohai Ali Abro, Javed Sheikh, Shafqat Cheema, Janita Asma, are casted in ‘Wrong No.’ and were present at the premiere alongside multiple other celebrity guests.

Janita Asma at the Lahore premiere

Janita Asma at the Lahore premiere

Jerjees Seja, Chief Executive Officer ARY digital Network, present at the premier said, “The excitement amongst the audience regarding ‘Wrong No.’ is contagious, and we received a lot of positive reviews after the launch of our trailers and the music for the movie.

Ayesha Sana, Sohai, QYT & Xille Huma at the Lahore premiere

Ayesha Sana, Sohai, QYT & Xille Huma at the Lahore premiere

The films advanced bookings are already underway and the movie will officially be releasing for the public on Eid-ul-Fitar.