News

Djuice brings Pakistan’s first interactive online film

In pursuance of its commitment to empower youth, Pakistan’s first and only youth centric telecom brand Djuice is bringing in the first Pakistani online filmOye Kuch Kar Guzaror ‘take the plunge’ in collaboration with YouTube. The film will inspire and actuate Pakistani youth into discovering their true potential and self-reliance in order to work their way towards realizing their dreams.

Oye Kuch Kar Guzar

The film is the first of its kind to be crafted and featured solely on YouTube. Besides inspiring youth into self-discovery and self-belief, the maiden online film will go long way in strengthening the digital ecosystem and digital uptake in the country. It will establish and bolster digital media as a convenient and reliable entertainment resource in the country.

Ushna, Ali and Uzair

Cast of Oye Kuch kar Guzar

‘Oye Kuch Kar Guzar’ is especially designed to appeal to the youth of Pakistan. It will be the first time that a brand will allow viewers to choose their own story by using annotations, cards and end screens. The film aspires to enable youth to overcome their constraints, follow their dreams, confidently express themselves and own up to their individuality.

Djuice Adcom Team

Djuice Adcom Team

The film is a distinct genre to allow the viewer to steer the story flow according to their own taste and preference. The film is split into mini episodes and at the end each episode, the viewer can navigate the story in their chosen direction, besides being able to skip ahead or see related videos throughout.

Tapu Javeri

Tapu Javeri at the launch

Sharing his thoughts, Bilal Kazmi, Chief Marketing Officer said, “It is the first time that a Pakistani brand has created this sort of digital content for youth to inspire and motivate them into facing their true selves. This relatively newer genre will enable viewers to direct the story according their whims. We believe that internet has a massive potential to serve a digital entertainment resource. djuice has set the precedent and we will continue to create special online content in the future.”

ushna shah

Ushna Shah

Speaking on concept of Oye kuch Kar Guzar, Haris Rasheed, Director of the film said,“Coming from a middle class family, this is a story I myself deeply connect with. We all struggle to find our place in this fast paced world, and most of us give into the pressure of settling too soon with what we can achieve rather than what we want to achieve. With passion one can do what they want to do rather than what they have to do. Breaking free of the ‘norms’ of society and finding your own place and your own voice in this world doing what you love is what this story is all about.”

With the launch of 3G/4G services in the country, the technological uptake has improved exponentially. It has ripened many opportunities ready to tap into in the digital ecosphere. With a large portion of population having access to technology, the entertainment potential of internet awaited to be explored. Djuice has opened newer horizons by launch of the film.

Photo Credits: Movie Shoovy

Dolmen Mall Karachi Gets Set For 4-Day Azadi Celebrations

Dolmen Mall, one of the largest shopping destinations in Pakistan, is all set to launch one of the grandest celebrations for Pakistan’s 68th Independence Day on August 14th, 2015 featuring a midnight parade by a marching band, live performance of National Anthem and flag-hoisting ceremony, with a whole night of shopping and amazing discounts throughout the mall.

“After the tremendous response of our Independence Day celebrations last year, our team has been planning since the last few months to ensure that our visitors and shoppers have a fun-filled weekend once again,” said Mr. Adnan Maqbool, General Manager Marketing for Dolmen Malls.”Dolmen Mall has a longstanding tradition of hosting unique events that provide entertaining activities and leisurely timeout to our visitors from all across Karachi – and our Jashn-e-Azadi celebrations are just a perfect start to the 14th August celebrations.”

Dolmen Azadi Festival

Dolmen Azadi Festival

Dolmen Mall will also be launching a Go Green campaign in collaboration with Plant-a-Sole to highlight the need and importance of planting trees for future generations.

The Azadi Shopping Weekend at Dolmen Mall, is a 4-day celebration that takes place from August 13-16, 2015, and provides families with a much-needed opportunity to treat themselves to some quality time out and celebrate the spirit of independence through a fun, fashionable shopping experience with their loved ones.

For more information, visit:

https://www.facebook.com/dolmenmall

https://www.twitter.com/dolmenmalls

https://www.instagram.com/dolmenmall

Sarah Anees exhibited her Eid Collection in Karachi

Young designer, Sarah Anees recently showcased her Eid Collection for her eponymous label, during a two-day exhibition at her studio in Karachi.

Sarah Anees

Sarah Anees

The two-day exhibition was well-received by the media, bloggers and Karachi socialites & glitterati including ace photographer Nadir Toosy, wonder girl Fatima Afzal and familiar Karachi faces like Nuzhat Kidvai, Zainab Yousuf, Saira Soomro and Serena Chuadhry to name a few.

Serena Chaudhry

Serena Chaudhry

Zainab Yousuf

Zainab Yousuf

The Sarah Anees’ Eid collection was a continuation of her bold and progressive take on the timeless and traditional. The collection combined classic elements with modern vibes and immaculate quality to deliver Eid specific day and evening wear for ladies of all ages that like to keep things elegant, simple and stylish. In line, with the occasion – and the weather – the designer has employed exquisite handwork on silk, chiffon and cotton fabrics in a pastel colour palette to create outfits that encourage the wearer to ‘come out and play’.

Sarah Anees Eid Collection

Sarah Anees Eid Collection

Sarah Anees Eid Collection

Sarah Anees Eid Collection

Sarah Anees will be stocking her wedding and party wear collections at Ensemble Karachi from June 30th.

Sarah Anees Eid Collection

Sarah Anees Eid Collection

For more information visit:

Facebook: www.facebook.com/sarah-anees

Instagram: www.instagram.com/sarah_anees

Gulabo Eid Collection 2015 now available nationwide

Gulabo, the clothing and accessories retail brand by Maheen Khan, today launched the Gulabo Eid Collection in 9 festive designs across Pakistan.

The Gulabo Eid Collection features two distinct lines keeping in mind the woman and the girl who loves to make a statement.‘Desi beauty’, an ode to the kurta, the shalwar and the pajama,and ‘Lace’ a trendy collection of current silhouettes that works for all ages.

Keeping the summer heat in mind, the collection mainly comprises cotton and cotton/silk blends.

Defining her brand philosophy, Maheen Khan said,  “At Gulabo, we adapt to our customer’s needs, but maintain a cosmopolitan, and contemporary touch.”

The new collection is now available from the brand’s flagship store at Dolmen Mall Clifton, Karachi and from the Gulabo e-store www.gulabo.pk across Pakistan.

Photoshoot credits: 

Model:  Areeba Habib [@imareebahabib]

Hair & Makeup:  Sabs Salon & Spa [@sabsthesalon]

Photographer:  Nadir Toosy [@nadirtoosy]

Location:  Fujiyama, Avari Towers, Karachi & Maheen Khan’s residence.

For more information, visit:

https://www.facebook.com/gulabopk

https://twitter.com/gulabopk

https://instagram.com/gulabopk

 

TPL Trakker collaborates with PTCL

TPL Trakker has collaborated with Pakistan Telecommunication Company Limited (PTCL), the largest ICT services provider in Pakistan, for their recently launched Pakistan’s first 4G LTE tablet ‘CharJi EVO Tab’ by providing customers Sygic maps and Trakker NAV as a compulsory built in application on the device.

With over 20,000,000 downloads worldwide, Sygic is the most popular offline GPS navigation application. High quality TPL Trakker maps are stored on the phone or tablet, and can be accessed without any internet connection, together with a robust set of navigation features.

The user-friendly Sygic maps and Trakker NAV will assist ‘CharJi EVO Tab’ users in finding out addresses and interesting locations and also provide turn-by-turn voice guided navigation all across Pakistan, 3D Cities & landscape for easy orientation, Road Incident Sharing with other drivers, SOS/help to find assistance nearby and customizable spoken warnings and navigation screen for the user.

Charji Tab Back Side

Charji Tab Back Side

Mr. Ali Kirmani, COO TPL Trakker, said, “TPL Trakker is consistently striving to build public and private sector partnerships, opening up a new world of opportunities, value and convenience that enrich the lives of people across Pakistan – this collaboration with PTCL for their recently launched CharJi EVO Tablet is just another way of extending the same core idea.”

The sleek and powerful Dual-SIM CharJi EVO Tablet offers great value for money by providing fast LTE speed upto 36 Mbps and also enables customers to enjoy voice connectivity through any GSM SIM just like a mobile phone, with pre-installed Sygic maps and Trakker NAV.

Acclaimed designer Sanam Chaudhri launches Eid Collection

[Karachi: 26 June, 2015]: After the critical and commercial success of her collection Zingara, showcased at Telenor Fashion Pakistan Week Spring-Summer 2015, the acclaimed designer and Chairperson of the Fashion Pakistan Council, SanamChaudhri, is set to launch the Zingara Eid Capsule Collection.

 

Speaking about the label’s Eid collection, Sanam Chaudhri said, “After the success of Zingara at TFPW2015, we decided to launch a capsule extension of the same collection for Eid. It is important to create a collection of fashionable Eid-wear, which is comfortable in the heat and chic for the festive occasion. With the Zingara Eid Capsule collection, we have used a soulful palette of pinks, beiges, sky blue and white offering the right mix of practicality and elegance.”

The Zingara Eid Capsule collection has been designed in cotton voil, chikan, pure silk and net. Charming floral motifs decorate chikan and cutwork templates accompanied by Sanam Chaudhri’s signature embroidery. The collection includes layered asymmetrical tunics and blouses with both wide-leg and cigarette pants. From tunics to cropped tops, each ensemble is a separate statement of dare and delight.

Sanam Chaudhri’s Zingara Eid Capsule collection will be available at Ensemble Dubai from June 25thand Ensemble Karachi on July 4th– as well as Labels, L’atelier and Fashion Pakistan Lounge in Karachi and Lahore.

Image credits:

Models: Sabeen Butt & Areeba Habib

Photographer: Nadir Toosy

Hair & Makeup: NPRO

Jewellery: Shehrezad

For more information, visit:

https://www.facebook.com/SANAMC7

https://twitter.com/sanam_c

https://instagram.com/sanamchaudhri/

YELLOW ANNOUNCES ITS SUMMER FESTIVAL SALE IN STORES ACROSS PAKISTAN

YELLOW, an international fashion house from Bangladesh, kick off their Summer Festival Sales with a flat 30% discount across stores in Pakistan from today, June 1, 2015.

The 30% discount offer is valid on YELLOW menswear line of formal & semi-formal shirts, pants, trousers, t-shirts and ladies line of t-shirts, tops, jeans and accessories.

Shoppers can also get a chance to pick up the new summer collection, which is now available at the YELLOW outlets nationwide.

YELLOW, a premium-clothing brand for men & women mostly distinguished for its true international quality designs and fabrics, has four stores across Pakistan, with three outlets in Karachi and one outlet in Lahore.

Fabulous Discounts for shoppers: 30% OFF!

About YELLOW: YELLOW started is journey in 2005 and now we have 16 outlets globally. Since origin they have been offering world-class designs at amazing value price. The YELLOW product line includes a wide range of formal and casual wears for men, women, and kids.Yellow – a fashion statement!

About Beximco: Yellow operates under the umbrella of Beximco Textiles Ltd, an export-oriented company, designing and manufacturing for all global leading stores. Major buyers of Beximco Textiles includes JC Penney, Levi’s, PVH, Perry Ellis, Haddad, Docker’s, Graphic Design and Cotton Group of the USA and the European buyers include H & M, Zara, Henbury, Docker’s, Carrefour, BHS, Gulden Pfenig, OBS, Orsay (ASOP), Kappahl and Matalan and many more.

For more information, visit:https://www.facebook.com/YLWClothing