Noori

Xiaomi brings Redmi 4X to Pakistan

One of the world’s leading technology company Xiaomi launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place in Lahore on Friday and was hosted by none other than the witty Taimur Salahuddin AKA Mooroo.

Ahmed Butt-Smartlinks Technologies

Ahmed Butt-Smartlinks Technologies

Audiences were provided double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noori and Nescafe Basement band with Altamash Sarver who made audiences dance to their favorite tracks. The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology in an affordable price.

Mooroo - Host - Redmi4X launch

Mooroo – Host – Redmi4X launch

Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”

Noori - Redmi4X launch

Noori – Redmi4X launch

Redmi 4X

Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days! Bid those dying battery issues adieu! It will be available with a 3GB RAM and 32GB storage, so users can multi-task more efficiently, having more space for their downloaded applications and images. Redmi 4X will be available in the markets from Saturday in black a price of Rs 18,900.

 

The smartphones will be available offline across the country and online at official mistore.pk and at authorized online sales agents including Daraz.pk and Yayvo.com.

Yasir and Ahmed

Yasir and Ahmed

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.

Zain, Mira Sethi and Yasir

Zain, Mira Sethi and Yasir

 

Key features of Redmi 4X:

  • Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)
  • 4100mAh battery
  • 13MP camera with PDAF; 5MP front camera
  • 5-inch HD display
  • Dual SIM (3-choose-2 hybrid SIM tray)
  • LTE support
  • 3GB RAM + 32GB Flash
  • Up to 128GB microSD expandable storage
  • Rear fingerprint sensor
  • Available in Black
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Independence Day Celebrations at Dolmen Malls

Dolmen Mall, Pakistan’s first international standard mall, is famous for being at the forefront of every major national celebration. With every event, they have continued to raise the bar when it comes to family entertainment and shopping in Karachi.

As our Independence Day approaches, we see the city changing itself to represent the colors of Pakistan, and Dolmen did not stay behind in giving its visitors a flavor of patriotism. This year, their theme, ‘Dolmen loves Pakistan’, was weaved around the concept of #HamariPehchan aimed at giving people a chance to celebrate Pakistan’s identity. Spanning across all three malls, namely Dolmen Mall Clifton, Dolman Mall Tariq Road and Dolmen Mall Hyderi, the event kicked off on 12th of August 2016.

“Living in a time where there is so much uncertainty and negativity surrounding our identity as a nation, we wanted to celebrate the achievements and entertainment aspects of Pakistan which we are known for. These things are relatable to the older as well as the younger generation of this country and they need to be celebrated. This is what makes us proud as Pakistanis,” said Anum Nadeem, Marketing Head of the Dolmen Group at the event.

A weekend worth of activities were executed in all its patriotic glamour and glory. For this, the mall was draped in shades of greens and whites. The walkways saw magnificent replicas of the country’s monuments. From live murals of national heroes to specially dressed guards standing and saluting the customers, the entire mall gave off 14th August vibes. The main atrium was designed to take the mall-goers on a photographic journey through Pakistan and its rich culture. Adding to the desi feel, a dhaaba was set up by Chai Wala offering fresh parathas and chai for all those craving for a cup of tea, Pakistan’s undisputed favorite drink. Folk music and a special Azadi Bazaar selling flags, badges, and other patriotic merchandise set the right mood to the three-day event.

Raise the Flag

To mark the eve of Independence Day, a grandiose performance by Sounds of Kolachi dazzled the audience. The soulful music melted into the beautiful notes of our National Anthem at precisely 12 AM, midst a shower of confetti while the guards raised the flag and saluted. The moment was breathtakingly beautiful.

Sounds of Kolachi

On the same night, visitors at Dolmen Mall Tariq Road were enthralled to find Noori performing live and did not shy away from fully enjoying patriotic beats.

On the digital front, an instagram competition was hosted, allowing amateur photographers to showcase their talent. Top three photographs were selected and awarded with prizes. More prizes awaited all those who visited Dolmen wearing green. Shoppers and visitors were, thus, pleasantly surprised at various occasions.

Instagrammers at the Dolmen Mall Instameet

Instagrammers at the Dolmen Mall Instameet

As another successful event comes to an end, Dolmen stands tall and proud; the management determined to keep providing more quality events and celebrations to its visitors. Let’s wait to see what they have in store for the next event!