Pakistan

“Mehrunisa V Lub U” slated for Eid-ul-Fitr release

After the blockbuster success of the hit comedy “Wrong No.”, director Yasir Nawaz has another trick lined up his sleeve. Mehrunisa V Lub U, mixes drama, music and a whole lot of fun in an attempt to entertain the mainstream cine-goers this Eid ul Fitr.

Renowned actors like Danish Taimoor and Sana Javed will be seen in the lead roles, while veterans Javed Sheikh and Qavi Khan will spice things up in supporting roles. Yasir Nawaz, Nida Yasir and Hassan Zia, better known as the YNH team, are the producers of this film.

mehrunisa v lub u

Mehrunisa, V Lub U is Urdu 1 Pictures second release as distribution partners and the team is confident before the release of the film. Continuing with the upbeat preparations for the film, Nina Kashif; GM Urdu 1, added ‘Urdu 1 Pictures is proud to join hands with YNH Films for Mehrunisa, V Lub U and it has all the ingredients to become the cine-goers favorite film this Eid.’ The film shall be released on Eid ul Fitr all across Pakistan and 6th July in GCC.

mehrunisa v lub u

The film has an excellent music score which has been composed by Simaab Sen and dances are choreographed by Nigah Hussain. The powerful lyrics of Gulzar adorns the music with deeper meaning and beautiful flow.

“People are fond of watching movies which provide full throttle entertainment and we realized that when Wrong No. became a success. That is when we conceptualized this movie. It provides a great dose of comedy, drama, music, dancing and of course romance with a few twists and turns thrown in for good measure,” says Yasir Nawaz.

mehrunisa v lub u

The film boasts one of the biggest and most expensive sets ever made in Pakistan. The film has been aesthetically shot and social commentary is relevant to the times we live in. The film speaks the language of love and should strike a chord with every Pakistani.

mehrunisa v lub u

Amna Ilyas

With a well-received first look and promising trailer, Mehrunisa V Lub U is one of the most anticipated films of the year. So don’t forget to buy your tickets in advance to have a rocking Eid Ul Fitr.

Karachi Literature Festival Goes International

Karachi Literature Festival (KLF) recently celebrates 70th anniversary of the Pakistan’s foundation at the Royal Festival Hall of the Southbank Centre, as a part of their annual festival Alchemy, was a resounding success. Dubbed as Pakistan’s biggest literary event, the KLF brought together writers, scholars, and artists from diverse backgrounds, creative traditions, and academic disciplines to showcase contemporary Pakistani literature and writers. Produced by Oxford University Press (OUP) Pakistan, KLF was organized in collaboration with the Southbank Centre, Bloomsbury Pakistan (a research collective based in London), and Rukhsana Ahmed.

KLF London

In the welcome note, Ameena Saiyid, Managing Director, Oxford University Press, and Founder/Director,

Karachi, and Islamabad Literature Festivals said,

“We have much to be pleased about in Pakistan which has had the longest period of continuous democratic government. Despite its image, most Pakistanis are moderate because of our Sufi tradition. Today, we are celebrating Pakistan’s diversity and plurality.”

“By holding KLF in London, we are also celebrating 70 years of Pakistan–British friendship, our shared history and future which, I hope, we can together build for the next 70 years. Pakistan and the UK have strong cultural, educational, intellectual, diplomatic, and commercial ties. Hopefully, through collaborative events with Southbank Centre, UK’s cultural hub, we can strengthen our ties and build a foundation for the future”

The audiences at the KLF were treated to a medley of around 20 parallel sessions encompassing talks, panel discussions, poetry readings, mushaira, and performances. A stellar cast of around 70 leading Pakistani-origin and international writers, scholars, critics, journalists, and artists participated in stimulating sessions covering a broad range of themes, ideas, and subjects pertaining to Pakistan’s literature, arts, and culture. A separate strand for children which included an immersive theatre piece by Jungly Jadoogars; an animated film by the artist Fauzia Minallah; storytelling by the children’s author, Shahbano Bilgrami; and sing-along songs by the veteran Pakistani musician, Khaled Anam, were also a part of the festival.

KLF London

KLF London started off with the renowned novelist and journalist, Mohammed Hanif’s keynote address giving unique insights into Pakistan’s history, hopes, and dilemmas. Earlier, at the festival opening, Ameena Saiyid, KLF and Islamabad Literature Festival Founder and Director, Asif Farrukhi, KLF and Islamabad Literature Festival Founder, and Adrian Mellor, Managing Director, Asia Education, OUP, welcomed the guests and speakers. Pakistan’s High Commissioner to UK, Syed Ibn Abbas also spoke on the occasion.

KLF London

Some of the sessions held early on in the day included ‘Transphobia and Misogyny’, a discussion on legislations around transgenders and women in Pakistan; ‘Reluctant Returners: Migrants, Refugees and Memories of the Homeland’ in which Kamila Shamsie, Qaisra Shahraz, and Mirza Waheed explored characters and fictions inspired by exile and displacement; and ‘Pakistani Renaissance? The Best in Cinema, Reportage, Theatre and Fashion’ with the television actor Atiqa Odho, filmmaker Faris Kermani, designer Maheen Khan, and journalist Cyril Almeida as speakers.

KLF London

Faris Kermani, Cyril Almeida , Atiqa Odho and Maheen Khan

Taimur Rahman, Moni Mohsin, and H. M. Naqvi weighed up the challenge of portraying Pakistan’s gender and class divide in the session ‘Blaming the Elite: Class, Greed, and Gender in Contemporary Pakistan’. Educationists, entrepreneurs, and experts including Farid Panjwani, Ahmereen Reza, Mona Kasuri, and Ameena Saiyid were part of a stimulating panel discussion titled ‘Madrassas and Montessoris: Are Private Schools Keeping Madrassas at Bay?’ moderated by Nigham Shahid.

KLF London

In a panel discussion titled ‘Against All Odds: The Price of Prosperity in Pakistan Today’ held later in the day, Shuja Nawaz, Maleeha Lodhi, Ishrat Husain, and Victoria Schofield analyzed geopolitical and internal challenges facing Pakistan. In the session ‘Urdu ki Zid Mai: At Loggerheads: Urdu vs English vs Regional Languages’ Basir Kazmi, Ishrat Afreen, and Harris Khalique, and Asif Farrukhi discussed if Urdu in Pakistan is under threat from English or the regional languages.

KLF London

The evening sessions comprised thought-provoking discourses on ‘Good Muslim, Bad Muslim: Diaspora Pakistanis Caught in Post Brexit Hate-Storm’, with Ziauddin Sardar, Farooq Bajwa, and Iftikhar Malik debating the challenges faced by Pakistani diaspora in Europe; ‘Karachi: City of Lights and Gangs’ with Laurent Gayer, Nichola Khan, Mohammed Hanif, Sobia Ahmad Kaker, Omar Shahid Hamid, and Kamran Asdar Ali talking about the battle for Karachi and its resilience despite political conflicts; and ‘Tweeting for Social Change: How Social Media is Influencing the Political Scene’ in which Huma Yusuf,  Umber Khairi, and Umair Javed discussed the impact of social media on Pakistan’s political scene.

KLF London

The highlight of the festival was the ‘Satrangi Mushaira’, which was an open mic session for Pakistan’s regional language poets to recite their latest offerings. Another session ‘In Their Own Words: Writers and Poets from Pakistan’, moderated by Muneeza Shamsie, featured poetry and prose readings by writers of Pakistani origin including Imtiaz Dharker, Aamer Hussein, and Zaffar Kunial. In ‘Partition Stories’ Nimra Bucha, Vayu Naidu, Shayma Saiyid, Amrit Kaur Lohia, and Sarah Ansari presented a medley of readings, film clips, recitals, dance and poetry about the Partition of India.

KLF London

The evening came to a close by a kathak dance performance by Shayma Saiyid and a music concert by Khumariyaan, a Peshawar-based music band known for their fusion brand of Pashtun folk music.

Sponsorship support to the KLF London was provided by Bestway, Arts Council England, Third World Quarterly magazine, Salt n Pepper restaurant, High Commission of Pakistan in London, South Asia Institute of the University of Texas at Austin, and The Pakistan Society.

PIA highlights its Technology Journey during Blogger’s meetup

For the past 55 years, Pakistan International Airlines has been setting milestones in the Global Aviation industry and has been a pioneer in bringing technological advancements in all departments. PIA’s Information and Communication Technology Department invited the blogger community of Karachi to share the technology journey of the country’s national carrier and its future plans.

The Chief information Officer PIA, Mr. Azhar Nawaz briefed the audience about the implementation strategies of technology in an airline business and how PIA has been able to adapt and incorporate those changes with time. This includes digitalizing and enhancing the travel experience with online check-in facility, aligning with international standards of single ID for all travel documents, online content streaming, user friendly website with booking and e-pay facilities and a Passenger Application for Apple and Android mobile phones.

Mr. Azhar also emphasized on enhancing the travel experience for the staff members on board by introducing an official app that has replaced the ancient strategy of keeping paper logs to be maintained by the aircraft crew members. The app is back-linked with the system that can be accessed by on ground staff as well. It’s an achievement that all PIA’s cockpits are paperless now and all processes and documentation has been digitized.

Faisal Kapadia

Faisal Kapadia

The most interesting facts came out from the social media analytics of PIA’s official accounts shared by Mr. Azhar. The response time for the queries coming through social media has been reduced to 15 minutes from the standard 2 hours response time. Also the positive social media engagement has been working magically to improve the overall Digital sentiment for PIA. Not only that, the concerns raised online for ground or aircraft support have been addresses in timely manner.

PIA’s Official Spokesperson, Mr Tajwar encouraged bloggers to share the journey of Digitization of PIA with their readers and join the airline in its journey towards improvement.

PIA - Blogger's meetup

PIA – Blogger’s meetup

SIR KALAM successful run on 1st May in Karachi

After a successful run in Islamabad, The Insane Productions performed SIR KALAM in Karachi, a dark comedy theater play by Saiban Khaliq, produced by ISPR at the Karachi Arts Council, on May 1st.

Sir Kalam Karachi Run

Top celebrities and socialites were present at the red carpet event, some of whom included renowned actors and models included Ahad Raza Mir, Asif Raza Mir, Muzna Ebarhim, Syed Tipu Sharif, Danish Nawaz,Naeem Haque, Hania Aamir, Kasim Khan just to name a few.

Sir Kalam Play

Danish Nawaz at the Premiere

The play stars Shamayale Khattak, Aymen Shuja Zuberi, Sardar Osman, Zainab Raja, Tayyab Anwar, Sarmad Bashir, Saiban Khaliq and Wasiq Ali Zia. A famous playwright, Mansoor Kalam, shares the secret “formula” of becoming a successful playwright in Pakistan. He shares this “formula” by giving examples of 3 of his award winning screenplays. While he shares this technique, he is confronted by an obsessed fan who makes Mansoor Kalam wonder; “Can a story, change someone’s life?” This is a story of a commercial playwright who writes meaningless and overly glamorized stories that only serve the purpose of making money.

Sir Kalam Play

Hania at the Premiere

Khaliq has taken his theatre plays across the nation on multiple occasions. Having previously written and directed 9 theatre plays, he now brings ‘Sir Kalam’ to the Karachi Arts council. The play will continue till the 10th of May.

Sir Kalam Play

Muzna Ebrahim at the Premiere

Dastaar-e-Anaa Bloggers Meetup

TV One uncovered mysteries and the OST screening of the upcoming dramatization Dastaar-e-Anaa in the bloggers meetup with the enthusiastic cast at the Pi Social Café.

dastaareanaa

Director Mohsin Talat

Uzma Gillani is all set to do her television comeback as Zebunissana in Dastaar-e-Anaa. Abid Ali and Uzma Gillani the legends of Pakistani Drama industry will be seen together after 14 years.

dastaareanaa

Salman Saeed & Aisha Gul

Mark your calendars for some memorable performances starting from 14thApril 2017 every Friday 8pm.

dastaareanaa

An adept director Mohsin Talat together withthe talented cast including Salman Saeed, Ayesha Gul, Uzma Gillani all the way from Canada over a voice call became part of the launch and bloggers meet of Dastaar-e-Anaa.

dastaareanaa

Dastaar-e-Anaa is a captivating drama serial with an interesting story line built up by Amin Sadiq.

Dastaar-e-Anaa will deliver an impactful message amongst audience.

Director’s Note: “Our mission is to create awareness of keeping balance in relationships and solve the negative slot in the society. Either dramas are character based or issue based, here in this drama we have tried to provide audience with a impactful message.”

dastaareanaa

Aisha Gul

Cast’s Note: ” Challenging roles like these is the beauty of acting, this is my passion that’s why I am here”- Aisha Gul

Dastaar-e-Anaa revolves around a story of a lady Zebunissa (Uzma Gillani) who loves to control life of people around her. The main lead Saniya Shamshad as Mahnoor is shown as the granddaughter of Zebunissa. Mahnoor is a gentle and kind soul, who is scared of her granddaughter and tries to obey. Salman Saeed is playing the opposite lead role to Saniya Shamshad and the story is a traditional love story which is shot on the beautiful locations of Northern Areas in Pakistan.

dastaareanaa

The melodious OST of Dastaar-e-Anaa is composed by Maestro Waqar Ali and sung by none other than Coke Studio star Jabir Abbas.

Do you think Mahnoor will go against her grandmother for lover?

Kashif Mahmood a well known face of Pakistani Drama industry will be seen in a negative role as Waleed in Dastaar-e-Anaa. Kashif has a boy next door personality and this role must be a challenge for him.

dastaareanaa

Bloggers playing sequence with Aisha Gul & Mohsin Talat

The launch was a successful event along with a meet and greet session cast and bloggers indulged in board games which are the specialty of Pi Social Café, the cast time win the game against the bloggers team, the challenge was worth gazing and way to interesting.

dastaareanaa

Adorn the beauty of Venice and the Roman Architecture with Zainab Chottani’s Sii Bello Collection

We are pleased to announce that Zainab Chottani will be releasing a non-collaborative debut Spring/Summer 2017 Luxury Lawn Collection named SII BELLO, on April 7, 2017.

Zainab Chottani's Sii Bello Collection

Zainab Chottani’s new lawn collection is the perfect antidote to beat the heat while looking effortlessly chic. With a touch of Europe, the beauty of Rome and Venice inspires the prints.

Zainab Chottani's Sii Bello Collection

Hareem Farooq wearing Zainab Chottani’s Sii Bello Collection

With eight unique designs varying in two color ways each, the prints comprise of Venetian ferns and vines cleverly melded with the aesthetics of Italian Renaissance architecture. From dreamy pastels to bold dark hues, each print is imbued with its own unique Italian heritage motif.

Zainab Chottani's Sii Bello Collection

Zainab Chottani with Hania

SS2017 by Zainab Chottani reinvents lawn with trend-setting silhouettes juxtaposed with delicate and 3D floral embroideries end-noted with dramatic tassel add-ons. There is indubitably something for every taste in this electric and worldly collection. We are extremely excited to be launching such an on-trend and alluring lawn collection this season.

Zainab Chottani's Sii Bello Collection

With just few days to go, Team Zainab Chottani has taken things in full swing to offer you a truly covetable collection with so much support and encouragement from media and peers during our previous launches, we are striving to ensure this capsule is nothing short of perfection.

Zainab Chottani's Sii Bello Collection

Be Confident, Be Extraordinary, Be Beautiful….. SII BELLO!!

KFC Pakistan Day Celebration

KFC Pakistan has been working with Zindagi Trust (owned by Shahzad Roy) since a while now and it  has raised over 70 million rupees. KFC previously donated this money to Zindagi Trust, but has started taking ownership in terms of running the school. On 23rd March, there were kids from a school – which was the second school which KFC is jointly running with Zindagi Trust, gathered at KFC Ittehad outlet, with the aim to celebrate 23rd March, along with the agenda to highlight the achievement of KFC and Zindagi Trust.
kfc pakistan
The reason of highlighting this is to prove KFC as a socially responsive brand, highlight its CSR capacity and at the same time, promote the spirit of doing something for the nation, particularly in terms of education and literacy, because educated Pakistan will be a smart Pakistan. Event was attending by numerous celebrities such as Farhan Agha, Sarwat Gillani, Nida Khan and others. KFC CEO Raza Pirbhai along with these celebrities talked to students, motivated them to excel in life; students sang national songs, which was a wonderful moment.
kfc pakistan