KFC Pakistan has been working with Zindagi Trust (owned by Shahzad Roy) since a while now and it has raised over 70 million rupees. KFC previously donated this money to Zindagi Trust, but has started taking ownership in terms of running the school. On 23rd March, there were kids from a school – which was the second school which KFC is jointly running with Zindagi Trust, gathered at KFC Ittehad outlet, with the aim to celebrate 23rd March, along with the agenda to highlight the achievement of KFC and Zindagi Trust.
The reason of highlighting this is to prove KFC as a socially responsive brand, highlight its CSR capacity and at the same time, promote the spirit of doing something for the nation, particularly in terms of education and literacy, because educated Pakistan will be a smart Pakistan. Event was attending by numerous celebrities such as Farhan Agha, Sarwat Gillani, Nida Khan and others. KFC CEO Raza Pirbhai along with these celebrities talked to students, motivated them to excel in life; students sang national songs, which was a wonderful moment.